Brand Tone

Personal and Passionate, Trustworthy and Authentic, Friendly and Approachable, Value-Oriented and Accessible, Enthusiastic and Celebratory

Brand Values

• •Authenticity
• •Customer Trust
• •Passion for Luxury
• •Accessibility to Luxury
• •Personalized Service
• •Community Support

Best Practices

• •Embrace Melinda's Voice: Continue to infuse Melinda's personal story, passion, and "Sweet Purse Lady" persona into communications where appropriate, especially on social media and in email marketing. This creates a unique and relatable connection.
• •Prioritize Trust Through Transparency: Always lead with and consistently reiterate the commitment to authenticity (e.g., "Entrupy Certified," "100% Authentic Guaranteed"). Be clear about product conditions using the established grading system.
• •Maintain an Enthusiastic and Friendly Dialogue: Use positive, inviting language. Respond to comments and inquiries in a warm, helpful, and approachable manner across all platforms.
• •Highlight Value and Accessibility: Consistently mention the benefits of pre-owned (savings off retail) and flexible payment options (layaway, Buy Now, Pay Later) to reinforce that luxury can be attainable.
• •Develop a Style Guide for All Communications: Create a simple internal guide outlining key brand phrases (e.g., "Your Sweet Purse Lady," "Authenticity Guaranteed"), preferred emojis (✨👜🛍️🎉), and general do's and don'ts for writing copy. This ensures consistency even if multiple people are creating content.

Social Perception

Positive Reputation for Authenticity, Good Customer Service, Valued Local Business, Provider of Desirable Deals, Engaging and Informative

Copy Examples

• •Headline: Your Dream Bag is Waiting (and so is an amazing deal!) Body: "At Sweet Purseonality, I personally select each authentic pre-loved luxury handbag, ensuring you get the style you crave at a price you'll love. Shop with confidence and let me help you find your next treasure! - Melinda, Your Sweet Purse Lady."
• •Headline: Authenticity You Can Trust. Style You’ll Adore. Body: "Fall in love with luxury all over again! Every Louis Vuitton, Gucci, and Chanel in our collection is Entrupy Certified, so you know it's 100% authentic. Discover rare finds and timeless classics at up to 70% off retail. What will your purseonality be today?"
• •Headline: New Arrivals! ✨ Gorgeous & Guaranteed Authentic. Body: "Just in! I'm so excited to share these stunning new additions to Sweet Purseonality. From vintage gems to modern must-haves, each piece is carefully authenticated and ready to find its new home. Don't miss out – these beauties go fast! P.S. Easy Layaway & Buy Now, Pay Later available!"
• •Headline: More Than Just a Handbag – It's a Sweet Purseonality. Body: "I started Sweet Purseonality from my passion for beautiful, authentic designer bags and a desire to make them accessible to everyone. Let's find the bag that tells *your* story. Explore our curated collection and experience a truly personal way to shop luxury. - Melinda."
• •Headline: SALE ALERT! 🎉 Spoil Yourself (or someone special!) with Authentic Luxury. Body: "Don't miss our [Current Sale Name, e.g., Spring Style] Event! Enjoy an extra [X]% off already amazing prices on your favorite designer handbags, all 100% authentic and hand-picked. It’s the perfect time to add a touch of luxury to your life, beautifully and affordably."