Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Trustworthy and Transparent, Community-Oriented, Ethical and Conscious

Brand Values

• •Sustainability
• •Quality
• •Accessibility and Inclusivity
• •Community
• •Ease and Convenience
• •Making a Difference

Best Practices

• •Speak Directly to Your Audience: Use "you" and "your" to create a personal connection. Share stories and insights as if talking to a friend.
• •Emphasize Sustainability Naturally: Weave in the benefits of preloved (eco-friendly, unique finds, quality) without being preachy. Focus on the positive impact.
• •Highlight Quality and Care: Use descriptive words that convey the good condition and appeal of the clothes (e.g., "gorgeous," "beautiful," "immaculate," "carefully curated").
• •Maintain a Positive and Enthusiastic Voice: Let your passion for preloved fashion and sustainability shine through in your wording. Use exclamation points appropriately to convey excitement.
• •Be Authentic and Transparent: Share the real story behind the brand, including the "why." If there are challenges (as sometimes shared on TikTok), being open can build trust and relatability.

Social Perception

Positive and Supportive, Trusted Source for Preloved Fashion, Advocate for Sustainable Fashion, Personal and Relatable

Copy Examples

• •Instagram Post (New Arrivals): "Just landed! ✨ A fresh batch of gorgeous preloved gems is now live on the site – from cosy knits to chic dresses, all waiting for their new story with you. Ready to make secondhand your first choice? Tap the link in bio to shop consciously! #SweetPeaPreloved #SustainableStyle #ShopSecondhandFirst"
• •Facebook Ad (Selling Clothes): "Give your wardrobe a new lease of life (and earn some cash!). We make selling your beautiful, no-longer-loved clothes easy and rewarding. Join our community of fashion lovers saving clothes from landfill, one gorgeous piece at a time. Find out how to sell with us! [Link to 'Sell Your Clothes' page] #PrelovedFashion #CircularEconomy #SellYourClothes"
• •Website Banner (Homepage): "Welcome to Sweet Pea Preloved! Discover beautiful, quality secondhand clothing and join our mission to make fashion more sustainable. Every piece has a past, ready for a future with you. [Shop Now Button]"
• •Email Newsletter Snippet (Brand Story): "Hi lovely, Becky here! 👋 I started Sweet Pea with a simple passion: to give beautiful clothes a second chance and make it easier for all of us to choose preloved. Thanks for being part of our journey to reduce waste and celebrate style that doesn’t cost the earth. See what's new this week! [Link]"
• •TikTok Video Caption (Behind the Scenes): "A little peek into a typical day at Sweet Pea HQ! 🥰 So much love goes into curating and packing your preloved treasures. It's not always glamorous, but seeing these beauties find new homes makes it all worthwhile! What are you hoping to find secondhand? Let me know! 👇 #SmallBusinessLove #PrelovedLife #SustainableFashionJourney"