Brand Tone

Whimsical & Playful, Friendly & Engaging, Enthusiastic & Celebratory, Inspiring & Creative, Slightly Nostalgic/Storybook-like

Brand Values

• •Creativity & Imagination
• •Quality
• •Community
• •Joy & Fun
• •Inspiration

Best Practices

• •Embrace Whimsy and Playfulness: Use imaginative language, charming descriptions, and a lighthearted approach. Words like "magical," "enchanting," "adorable," "flutter," "sparkle," and "wee" align well.
• •Stay Positive and Encouraging: Frame messages with enthusiasm. Encourage creativity and participation. Use exclamation points judiciously to convey excitement.
• •Foster Community: Address the audience directly and inclusively (e.g., "fellow crafters," "crafty friends"). Encourage sharing and interaction through questions and calls to action. Highlight user-generated content when possible.
• •Focus on the Joy of Creation: Emphasize the fun and satisfaction of the crafting process itself, not just the end product. Connect the stamps to the positive emotions they can evoke.
• •Maintain Visual-Verbal Harmony: Ensure the language used in captions and descriptions complements the visual style of the stamps and the artwork shared. If the art is cute and whimsical, the language should be too.

Social Perception

Adorable & Cute, High Quality, Great for Copic Coloring, Inspiring & Fun to Use, Engaged with Crafters

Copy Examples

• •✨ Abracadabra! ✨ Our NEW 'Mystical Merwees' digi stamps have magically appeared in the shop! Dive into a world of enchantment and let these charming mermaids swim onto your next crafty project. Which little cutie will you color first? Share your creations with #SweetNovemberMerwees! Link in bio to catch these magical fins! #SweetNovemberStamps #DigitalStamps #CardMaking #MermaidCrafts #NewRelease #CraftyFun
• •Calling all crafty wizards! 🧙‍♀️ Our monthly 'Sweet November Friends' challenge is HERE! This month's theme is 'Forest Fantasies.' Show us your most enchanting woodland creations using any Sweet November Stamp for a chance to win a magical prize pack! Post your project in the comments below or on your blog by [Date]. Let the crafting magic begin! #SweetNovemberChallenge #PaperCrafting #CardMakingCommunity #CraftChallenge #DIYCrafts
• •Meet 'Fleur,' our newest garden fairy! With delicate wings and a sprinkle of morning dew, this clear stamp is ready to bring a touch of whimsical charm to your handmade cards and scrapbook pages. Perfect for Copic coloring, 'Fleur' loves to flutter amongst your heartfelt messages. Get yours and let your creativity blossom! 🌸 (4x6 photopolymer stamp, made in the USA). #FairyStamps #SweetNovemberStamps #ClearStamps #CardMakingSupplies #WhimsicalCrafts
• •🎃 Get your spooky on! 👻 Our 'Witchy Wee' stamps are flying in just in time for Halloween! Watch as this little witch comes to life with some Copic magic. So much fun to color! Grab yours and stir up some crafty mischief! #SweetNovemberStamps #HalloweenCrafts #CardMakingIdeas #CopicColoring #DigitalStamps #SpookySeason #CraftTok
• •Hello Sweet Crafters! Get ready to sprinkle some joy with our latest arrivals! From adorable critters to enchanting fairies, there's a new friend for every project. Plus, don't miss our Design Team's incredible inspiration over on the blog – they've truly outdone themselves this month! Happy Stamping! 💕 #SweetNovemberNews #CraftInspiration #NewStamps #PaperLove