Brand Tone

personable, whimsical, and heartfelt

Brand Values

• •Handmade Craftsmanship
• •Individuality and Uniqueness
• •Connection to Nature and Simplicity
• •Joy and Happiness

Best Practices

• •Always Use a Personal and Approachable Voice: Address your audience directly with a warm and friendly tone. Use "you" and "I" to create a one-on-one conversation, mirroring the personal touch of the brand's founder, Elizabeth.
• •Highlight the "Handmade" Aspect: Consistently remind customers that each piece is handcrafted, not machine-made. Use phrases like "hand-cut," "made by hand," and "small-batch" to emphasize the uniqueness and care that goes into every item.
• •Incorporate Whimsical and Evocative Language: Use descriptive and playful words that align with the brand's aesthetic. Terms like "tiny treasures," "charming companions," and "a little bit of magic" will reinforce the brand's whimsical nature.
• •Connect with Emotion: Focus on the feeling the jewelry evokes. Whether it's joy, nostalgia, or a connection to nature, the copy should aim to make the customer feel something. The "made to make you smile" ethos should be a guiding principle.
• •Tell the Story: Weave the brand's story and inspiration into the copy whenever possible. Sharing the "why" behind a design or the brand itself creates a deeper connection with customers and fosters brand loyalty.

Social Perception

The social perception of Sweet November Jewelry is overwhelmingly positive. Customers consistently praise the craftsmanship and unique designs. The brand holds a "Star Seller" badge on Etsy due to 5-star reviews, timely shipping, and quick customer service. The direct, personal involvement of the creator, Elizabeth, is frequently appreciated, fostering connection and trust. The minimalist and animal-themed designs resonate with the target audience.

Copy Examples

• •Whisker-perfect and ready to charm. Our new tiny cat studs are handcrafted in sterling silver to add a little meow to your day. Let these tiny companions perch on your ears and bring a smile to your face. #HandmadeJewelry #CatLover #SweetNovemberJewelry
• •A little something sweet, just for you. For a limited time, find your new favorite everyday piece and enjoy 20% off. Handcrafted with love, made to make you smile.
• •Carry a tiny piece of the ocean with you. Our sterling silver sea turtle stud is a small reminder of serene waters and gentle journeys. Hand-cut and finished with care, it's the perfect subtle and whimsical addition to your ear stack.
• •For the love of all things small and sweet. Discover our world of minimalist, nature-inspired jewelry, where every piece is handcrafted to tell a little story. #UniqueJewelry #HandmadeGifts #AnimalJewelry
• •It started with a search for something that felt just right. When I couldn't find it, I decided to create it. Sweet November Jewelry is my collection of small-batch, handcrafted pieces inspired by the simple joys of nature and the creatures that inhabit it. Each design is made by my own two hands, with the hope of bringing a little bit of that joy to you.