Brand Tone

Inspiring & Empowering, Friendly & Approachable, Trustworthy & Transparent, Joyful & Optimistic, Passionate & Bold

Brand Values

• •Health & Wellbeing
• •Inclusivity
• •Quality & Taste
• •Convenience
• •Integrity & Transparency
• •Customer-Centricity
• •Resilience & Determination

Best Practices

• •Lead with the Founder's Story: Consistently weave Loren's inspiring journey and mission into your messaging. It’s a powerful differentiator that builds connection and trust.
• •Emphasize "Deliciously Clean": Always balance the message of "healthy" and "allergen-friendly" with "delicious" and "indulgent." Reassure customers they aren't sacrificing taste for cleaner ingredients.
• •Maintain an Inclusive and Welcoming Voice: Use language that makes everyone feel invited to enjoy the products, regardless of dietary needs. Phrases like "everyone can enjoy" or "a seat for everyone at the table" are key.
• •Be Transparent and Educational: Clearly communicate ingredient benefits and what makes the products unique (e.g., non-GMO, plant-based, free from top allergens). This reinforces trustworthiness.
• •Inject Joy and Optimism: Keep the tone upbeat, positive, and celebratory. Focus on the happiness and satisfaction that comes from enjoying good food with loved ones.

Social Perception

Trusted by Health-Conscious Consumers, Family-Friendly, Innovative, High Quality, Inspirational, Growing & Successful

Copy Examples

• •Headline: Finally! Cookie Dough Everyone Can Crave. Body: Indulge in the warm, gooey goodness of homemade cookies without the worry. Sweet Loren's uses only clean, plant-based, and allergen-friendly ingredients, so every bite is pure joy. Bake boldly, dream big!
• •Headline: From Our Kitchen to Yours, With Love (and No Nasties!). Body: Our founder, Loren, knows that delicious doesn't have to be complicated. That's why she crafts every recipe with simple, non-GMO ingredients you can trust. Taste the care in every cookie.
• •Headline: Allergy-Friendly Never Tasted So Good. Seriously. Body: Gluten-free? Dairy-free? Nut-free? Yes, yes, and YES! Sweet Loren's is here to prove that inclusive treats can be incredibly delicious. Join the taste revolution and share confidently.
• •Headline: Sweet Loren's: Your Go-To for Guilt-Free Indulgence. Body: Life's too short for compromises. Enjoy our easy-to-bake cookie dough, puff pastry, and pizza crusts, all made with the good stuff. Because everyone deserves a little sweetness.
• •Headline: More Than Just Cookie Dough. It's a Movement. Body: Inspired by a journey of health and a passion for delicious food, Sweet Loren's is changing the way we think about baked goods. Clean ingredients, incredible taste, and a whole lot of heart. Welcome to the family!