Brand Tone

Nurturing, Empowering, and Authentic

Brand Values

• •Holistic Healing
• •Ancestral Wisdom
• •Integrity and Love
• •Community and Reciprocity
• •Sustainability

Best Practices

• •Always connect the copy back to the core mission of empowerment, healing, and holistic well-being.
• •Incorporate the brand's story and values into all communication. Use phrases that reflect the nurturing and empowering tone.
• •Leverage the powerful stories of satisfied customers to build trust and illustrate the brand's impact.
• •Share knowledge about herbalism, ancestral practices, and holistic health to position the brand as a generous expert.
• •Ensure that the visual elements on social media and the website align with the gentle, earthy, and authentic tone of the copy.

Social Perception

The public perceives Sweet Like Honey by Miele as a trustworthy and legitimate source for holistic wellness. Customers view it as a brand with a deep sense of purpose, guided by a founder who is both knowledgeable and genuinely caring. The personal testimonials suggest that clients feel seen, heard, and effectively guided toward better health.

Copy Examples

• •Gently cradle your body from the inside out. Our new 'Serene Spirit' blend is a soft whisper of chamomile and lavender, crafted with intention to soothe your mind and ease your day. This is more than tea; it's a ritual of self-love. #HerbalHealing #MindfulMoments #SweetLikeHoney
• •Your healing is interconnected with the liberation of the earth. At Sweet Like Honey, we blend ancestral wisdom with modern knowledge to guide you on your wellness journey. Let's heal together.
• •Crafted for the body in motion and the spirit in need of rest. Our 'Dancer's Delight' muscle rub is an infusion of nature's most potent healers, designed to soothe tired joints and aching muscles. Feel the loving intention in every application. #HolisticCare #NaturalRemedies #BodyandSoul
• •Ready to take your health into your own hands? Our personalized wellness protocols are designed to get to the root of your concerns, creating a path to balance that honors your unique journey. Book a free discovery call to learn more.
• •Tired of feeling unheard by the western medical system? There is another way. Sweet Like Honey by Miele offers a holistic approach that honors your body's innate wisdom. Discover herbal remedies and spiritual guidance crafted with love and integrity.