Brand Tone

Approachable and Friendly, Passionate and Enthusiastic, Empowering and Positive, Community-Oriented

Brand Values

• •Sustainability
• •Quality and Curation
• •Community and Family
• •Affordability

Best Practices

• •Lead with Passion and Personality: Always infuse the copy with the genuine enthusiasm that the founders have for thrifting and fashion. Use exclamation points and positive, energetic language.
• •Connect Fashion to Feeling: Go beyond describing the item. Talk about how it will make the customer feel—confident, beautiful, happy, ready for an event.
• •Emphasize Sustainability and Quality: Regularly remind customers of the "why" behind the brand—shopping second-hand is a smart, sustainable choice that doesn't compromise on quality.
• •Maintain the "Sister" Voice: Write as if you are talking to a friend. Use "we" and "us" to refer to the store and share personal anecdotes or style tips from "Brooke & Jerica."
• •Engage the Community: Ask questions, feature local landmarks or events in your posts, and respond to comments with the same friendly and approachable tone to reinforce your community roots.

Social Perception

The public and customer perception of Sweet Lemons Sarnia is overwhelmingly positive, praised for great prices, excellent service, and high-quality consignment items. It is seen as a 'higher end consignment store' and the 'BEST place in Sarnia' for children's wear, with effective expansion into women's fashion and efficient online order processing.

Copy Examples

• •Stop scrolling! 🤩 That dress you've been dreaming of just hit the floor. We’re obsessed with this gorgeous floral number—perfect for a weekend brunch or a stroll through Canatara Park. It’s a one-of-a-kind find, so pop in and make it yours! #SweetLemonsSarnia #SustainableStyle #SarniaProud
• •(Video of a woman trying on an outfit and smiling confidently) We believe style is about more than just clothes—it’s about feeling incredible in your own skin. Our mission is to help you find those pieces that make you stand tall and shine bright. ✨ Come find your confidence on our racks! #FeelGoodFashion #SecondhandFirst #ShopLocalSarnia
• •From sisters road-tripping for the best thrift finds to building this beautiful boutique for all of you! 💛 Sweet Lemons started with our shared passion for sustainable fashion and our Sarnia community. Thank you for being part of our story and for choosing to shop with intention. - Brooke & Jerica #SisterOwned #CommunityLove #ThriftShop
• •Ready for a closet refresh? ✨ Give your pre-loved clothes a new life! We buy quality, gently-used children's and women's clothing, making it easy for you to earn some cash and shop sustainably. Visit our 'Sell To Us' page to see how it works! #CircularFashion #ResaleRevolution #Sarnia
• •TREAT YOURSELF! 🍋 This week only, take an extra 15% off all pre-loved denim. We’ve hand-picked so many amazing styles and brands that are waiting for a new home. Your perfect pair of jeans is here! #DenimDeals #SweetFinds #ShopSustainably