Brand Tone

Warm & Friendly, Heritage & Established, Personal & Accommodating, Dedicated & Professional, Appreciative & Celebratory

Brand Values

• •Quality & Freshness
• •Customer Satisfaction
• •Tradition & Family
• •Personalization & Customization
• •Reliability

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the "family-owned," "over 70 years," or "since 1946" message to reinforce experience and reliability. Use phrases that evoke tradition and long-standing community presence.
• •Focus on Warmth and Personal Connection: Use friendly, approachable language. Address the customer directly ("your vision," "let us help you"). Highlight the care and passion that goes into each arrangement. Customer testimonials can be powerful here.
• •Showcase Quality and Artistry: Use descriptive words that convey the beauty, freshness, and custom nature of the floral designs (e.g., "exquisite," "breathtaking," "handcrafted," "unique").
• •Maintain Clarity and Professionalism: Ensure all communications, from website copy to email responses, are clear, professional, and reflect a dedication to excellent service. Clearly state policies (like delivery areas).
• •Be Consistent Across Platforms (even if limited): While the current primary presence is the website for the Oahu location, if other platforms are used more actively in the future, ensure the tone and core values translate consistently. If addressing the historical Costa Mesa connection, do so with clarity.

Social Perception

Highly Regarded for Weddings & Events (Honolulu location), Trusted Local Business (Oahu), Associated with Beauty and Quality, Helpful and Caring Staff, Online Transition

Copy Examples

• •Generations of Aloha, Crafted in Every Bloom. For over 70 years, Sweet Leilani Florist has been Oahu's family-owned choice for breathtaking floral designs. From celebrating life's joyful milestones to offering comfort in times of sympathy, we pour our hearts into every arrangement. Order online today and let us deliver a touch of handcrafted beauty.
• •Your Vision, Our Artistry. Unforgettable Flowers for Your Oahu Wedding. Dreaming of the perfect wedding flowers? At Sweet Leilani Florist, we specialize in custom designs that bring your unique story to life. Our experienced team is dedicated to making your special day bloom beautifully. Schedule a consultation and let's create something magical together.
• •More Than Just Flowers, It's a Feeling. Delivered with Care in Oahu. Brighten someone's day with the timeless gift of fresh, exquisite flowers. As a trusted local florist for decades, Sweet Leilani ensures every bouquet is arranged with passion and delivered with a smile. Explore our collections for birthdays, anniversaries, or just because.
• •The Sweet Leilani Tradition: Freshness, Beauty, and Heartfelt Service. Since 1946, our family has been honored to provide Oahu with stunning floral arrangements and gifts. Now as a dedicated online retailer, we continue to go the extra mile, ensuring your floral gift is perfect, every time. Experience the Sweet Leilani difference.
• •Say it with Sweet Leilani: Oahu's Heritage Florist, Now Online. From our family to yours, for every occasion. For over 70 years, Sweet Leilani Florist has offered exceptional quality and friendly service. Easily order beautiful, fresh flowers online for delivery across Oahu. Let us help you share your sentiments perfectly.