Brand Tone

inspirational, authentic, and warmly personal

Brand Values

• •Resilience & Hard Work
• •Faith & Gratitude
• •Authenticity & Quality
• •Community & Heritage
• •Aspiration

Best Practices

• •Lead with the "Why": Always connect the products back to the founder's story of resilience, faith, and passion. This is the brand's unique differentiator.
• •Maintain a Personal Voice: Write copy as if the owner is speaking directly to the customer. Use "I," "we," and "you" to create a personal connection.
• •Embrace Bilingual Content: Continue to sprinkle in Spanish words and phrases where appropriate. It reinforces authenticity and connects with the target audience.
• •Show, Don't Just Tell, Gratitude: Regularly express thanks to the community. Feature customer photos (with permission) and respond personally to comments and messages to show they are valued.
• •Focus on Feelings, Not Just Features: Instead of just describing a cookie as "large," describe the feeling of indulgence, comfort, or the "well-deserved treat" it represents after a long day. Connect the product to an emotion.

Social Perception

authentic, small business with a compelling and inspiring backstory. Customers are not just buying cookies; they are supporting a person's dream. The brand is seen as approachable and appreciative of its customer base.

Copy Examples

• •More than just a cookie. It's a piece of a dream, baked with hard work and a whole lot of love. Our classic Chocolate Chip Walnut New York Style Cookie is waiting to make your day a little sweeter. Order yours for shipping or pickup at sweetksdelights.com!
• •From Puerto Rico to Jacksonville with just a dream in my pocket. Every cookie we ship from Sweet K's Delights is a chapter of that story. Taste the passion and perseverance in every bite. Thank you for being part of our journey. Shop now and support a dream.
• •Packing up another box of happiness! 💖 Did you know we ship nationwide and to Puerto Rico? Get your favorite NY Style cookies delivered right to your door. Use code DELIGHTS10 for 10% off your first order! #smallbusiness #baking #cookies #latinaowned #supportsmallbusiness
• •Headline: Baked with Heart. Delivered with Gratitude. Sub-headline: Experience our handcrafted New York Style cookies, born from a story of faith, resilience, and the sweet taste of a dream come true.
• •Subject: A Sweet Note From Our Kitchen... Body: Hi [Customer Name], Kettsy here! I was in the kitchen this morning, thinking about how grateful I am for this community. Your support turns my passion into reality every single day. As a thank you, I wanted to share a little something sweet with you. Here’s to never giving up on our dreams. With love, Kettsy.