Brand Tone

approachable, heartfelt, and creative

Brand Values

• •Craftsmanship and Quality
• •Creativity and Imagination
• •Passion and Love
• •Community and Support

Best Practices

• •Always Use "Heartfelt" Language: Incorporate words like "love," "passion," "handcrafted," and "care" to reinforce the brand's personal touch.
• •Tell a Story: Frame products not just by their features, but by the stories they can be a part of in the customer's life—morning coffees, family gatherings, or as a special gift.
• •Speak Directly to the Customer: Use a conversational and inclusive tone ("you," "your") to create a direct and personal connection with the audience.
• •Emphasize the "Small Business" Aspect: Remind customers that their purchase supports a small business and real families. This builds a loyal community.
• •Maintain a Positive and Inspiring Voice: The copy should consistently inspire creativity and position the brand as a partner in making the customer's environment more beautiful and personal.

Social Perception

a niche, artisanal brand

Copy Examples

• •Pour a little love into your daily routine. ✨ Introducing our new, handcrafted coffee-themed trays, made to bring a smile to your face. Each one is crafted with care, ready to be a part of your home. #HandmadeWithLove #SweetKraftingCompany #MorningCoffee
• •More Than Just Decor. It's Your Story, Crafted by Hand. Discover personalized pieces that bring your imagination to life.
• •Your daily adventures deserve a pop of personality. Our custom-designed tumblers are more than just a cup; they're a statement. Handcrafted with love and a touch of sparkle, they’re designed to keep your drinks as vibrant as you are.
• •From our hands to your home. Sweet Krafting Company was born from a passion for creating beautiful things that tell a story. We believe in the magic of a handcrafted gift and the joy of a personalized touch. Thank you for supporting our dream.
• •What masterpiece are you dreaming of for your home? We love bringing your ideas to life. Share your inspiration in the comments below! #CustomCreations #HomeDecor #SweetKrafting