Brand Tone

Authentic & Passionate, Artisanal & Quality-Focused, Warm & Approachable, Ethical & Sustainable, Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Animal Welfare
• •Sustainability & Regenerative Agriculture
• •Family & Tradition
• •Transparency & Education
• •Innovation
• •Community

Best Practices

• •Emphasize 'Handcrafted' and 'Artisanal': Consistently use language that reflects the care, skill, and small-batch nature of the cheesemaking process.
• •Tell the 'Grass-Fed, Barn-Free' Story: Regularly remind the audience of the superior animal welfare standards and how this contributes to milk quality. This is a key differentiator.
• •Connect to Place and Family: Weave in mentions of Thomasville, Georgia, the Southern heritage, and the multi-generational family aspect to build authenticity and connection.
• •Use Warm, Descriptive, and Sensory Language: Appeal to the senses when describing cheeses—focus on texture, aroma, and flavor profiles (e.g., 'creamy,' 'earthy,' 'buttery,' 'piquant').
• •Maintain Transparency about Values: Whether it's sustainability, animal welfare, or quality, ensure these core values are subtly or overtly present in messaging to reinforce brand identity and build trust.

Social Perception

A producer of high-quality, delicious cheese; Ethical and trustworthy; Artisanal and premium; Authentic and family-run; Innovative

Copy Examples

• •Sun-kissed Georgia pastures, happy grazing cows, and a dash of Southern creativity. ✨ Our new [Cheese Name] is a taste of the season, handcrafted with the same love and care that goes into every wheel. Discover the [describe flavor notes, e.g., 'creamy texture and bright, herbaceous notes'] that make our family's grass-fed milk so special. Available now at our shop and online! #SweetGrassDairy #ArtisanCheese #GrassFed #SouthernMade #FarmToTable
• •We believe happy cows make the best cheese. That's why our girls roam free on lush Georgia pastures 365 days a year, enjoying a natural grass-fed diet. No barns, no confinement, just the freedom to be cows. This commitment to humane animal husbandry isn't just a practice; it's the heart of Sweet Grass Dairy, reflected in the pure, exceptional quality of our milk and every cheese we craft. #HumaneFarming #GrassFedGoodness #SweetGrassValues
• •Experience the taste of Thomasville. Our award-winning Thomasville Tomme is a natural-rind, semi-soft farmhouse cheese, aged to perfection for a subtle yet complex earthy flavor and creamy texture. Perfect for your next cheeseboard, melted into your favorite dish, or simply savored on its own. Taste the tradition and craftsmanship in every bite. Shop now and bring a piece of Georgia home. #ThomasvilleTomme #AwardWinningCheese #Handcrafted
• •From our family to yours, for generations. Sweet Grass Dairy began with a simple belief: a better way to farm means better milk, and better milk makes extraordinary cheese. We’re still holding true to that vision, handcrafting award-winning cheeses that tell the story of our Southern heritage and our dedication to the land. Discover the Sweet Grass difference. #FamilyFarm #SustainableAgriculture #ArtisanCheese #GeorgiaGrown
• •How do YOU enjoy Sweet Grass Dairy? 🧀 Show us your favorite pairings, recipes, or cheeseboard creations featuring our handcrafted cheeses! Tag us @sweetgrassdairy and use #MySweetGrassMoment for a chance to be featured. We love seeing how our cheese becomes a part of your special moments. #CheeseLovers #Community #ShareYourCheese