Brand Tone

Elegant & Aspirational, Caring & Comforting, Passionate & Authentic, Friendly & Approachable, Conscious & Responsible

Brand Values

• •Quality Craftsmanship
• •Well-being & Escape
• •Affordable Luxury
• •Sustainability & Ethics
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document key CKT (Tone, Values, Keywords). Include "do's and don'ts" for language, specific go-to adjectives (e.g., "luxurious," "serene," "handcrafted," "eco-conscious"), and phrases that resonate with the "sweet escape" theme.
• •Prioritize "Benefit-Driven" Language Focused on Escape and Well-being: Instead of just listing features (e.g., "soy wax"), explain the benefit ("a cleaner, longer burn for your moments of tranquility"). Connect scents to moods and experiences (e.g., "Our 'Coastal Breeze' candle transports you to serene seaside moments").
• •Maintain an Elegant yet Approachable Vocabulary: Use sophisticated and evocative language that aligns with "luxury," but avoid overly technical jargon or an aloof tone. Infuse warmth and a personal touch, especially in social media and email.
• •Consistently Highlight Core Values: Weave in mentions of "hand-poured," "eco-friendly," "vegan," "cruelty-free," and "London-made" naturally within product descriptions, social media captions, and 'About Us' narratives to reinforce brand identity.
• •Review and Refine Regularly: Periodically audit all copy across platforms (website, social media, emails, packaging) to ensure it aligns with the established brand tone and values. Gather customer feedback to understand how the brand's voice is being perceived and make adjustments as needed.

Social Perception

Positive Customer Feedback, Associated with Relaxation and Self-Care, Seen as a Thoughtful Gift, Perceived as High Quality, Growing Small Business Appeal

Copy Examples

• •Instagram Post (Product Focus): "Unwind from the week and embrace the weekend glow. ✨ Our [Candle Name] candle, hand-poured in London with luxurious soy wax, fills your space with [Scent Description e.g., calming lavender and soothing bergamot]. Your sweet escape awaits. #SweetEscapeLuxuryCandles #HandPoured #LuxuryHomeFragrance #VeganCandles #LondonMade"
• •Website Banner (New Collection): "Discover Serenity. Introducing our new Relaxation Collection – thoughtfully crafted scents to transport you to tranquility. Experience affordable luxury, ethically made. Shop now for your moment of peace."
• •Email Marketing (Promotion): "A Little Luxury, On Us. This week, find your perfect 'sweet escape' with 15% off all our signature candles. Hand-poured with love and the finest eco-friendly ingredients, because you deserve a moment of pure indulgence. ✨"
• •Product Description Snippet: "Crafted for comfort and designed for delight, our [Product Name] is more than just a fragrance – it’s an invitation to pause, breathe, and find your own sweet escape. Made with premium, phthalate-free oils and eco-conscious soy wax, for a clean and beautiful burn every time."
• •Social Media Ad (Story): Short video montage: stirring wax, pouring candle, elegant packaging, candle lit in a cozy setting. Text overlay: "Your Daily Ritual of Calm. Sweet Escape Luxury Candles. Hand-Poured in London. Shop Our Eco-Luxe Scents."