Brand Tone

Playful and Enthusiastic, Adventurous and Curious, Friendly and Approachable, Visually Vibrant

Brand Values

• •Discovery and Novelty: Offering customers access to a wide range of international snacks and drinks not commonly found in local Swiss stores.
• •Fun and Enjoyment: Positioning their products as a source of joy, treats, and excitement (especially the surprise boxes).
• •Variety and Choice: Emphasizing the broad selection of products from different countries and categories.
• •Surprise and Delight: A core element, especially with the "Überraschungsboxen," is the thrill of the unknown and discovering new favorites.

Best Practices

• •Embrace Emojis & Enthusiasm: Use emojis strategically to add personality and visual appeal. Maintain an energetic and positive language style (e.g., "Awesome!", "So Yummy!", "Adventure!").
• •Focus on Discovery and Exploration: Frame product descriptions and posts around the excitement of trying new things and experiencing international flavors. Use words like "discover," "explore," "journey," "surprise."
• •Keep it Fun and Light-hearted: Avoid overly formal or technical language. The brand is about enjoyment, so the copy should reflect that. Inject humor where appropriate.
• •Use Sensory Language: Describe the tastes, textures, and smells of the products to make them more enticing (e.g., "crunchy," "fizzy," "creamy," "tangy," "mouth-watering").
• •Engage with Questions and Calls to Action: Encourage interaction by asking questions ("What's your dream snack?"), and use clear, enthusiastic calls to action ("Grab your box of happiness now!", "Explore the world of sweets!").

Social Perception

Exciting Treat Provider, Fun and Engaging, Niche Appeal

Copy Examples

• •Headline: Unlock a World of Flavor! 🍬🌍 Body: Tired of the same old snacks? Dive into a Sweet Dreams Surprise Box and let your taste buds travel the globe. What amazing treats will you discover? Order yours and find out! #SweetDreamsSchweiz #SnackAdventure #SurpriseBox
• •Social Media Post: 🚨 New Arrivals Alert! 🚨 Your favorite hard-to-find American cereals and candies just landed! Get ‘em before they’re gone! 😉 Shop now at sweetdreamsschweiz.com! #AmericanCandy #SweetTooth #MustHaveSnacks
• •Product Description (for a Surprise Box): "Ready for a taste explosion? Our Überraschungsbox is packed with a thrilling mix of sweet, sour, crunchy, and chewy delights from around the world! Perfect for gifting, sharing (or not!), and discovering your next snack obsession. Embrace the mystery!"
• •Email Subject Line: Psst... Your Next Snack Adventure Awaits! Email Body Snippet: "Hey Snack Explorer! Get ready to journey to flavor town with Sweet Dreams. We're constantly sourcing the coolest, most delicious, and sometimes craziest snacks from every corner of the world. Why be boring when you can be bold?"
• •TikTok Video Caption Idea: Unboxing pure happiness! 😍 Watch us dive into this month’s Sweet Dreams Surprise Box – it’s a flavor party in here! 🥳 What international snack do YOU hope to see? Let us know! 👇 #SweetDreamsUnboxing #GlobalGoodies #CandyHaul