Brand Tone

Nurturing, luxurious, encouraging, personal, relatable, and empathetic, positioning skincare as a delightful journey towards self-love and self-care.

Brand Values

• •Quality and Efficacy
• •Self-Care and Indulgence
• •Inclusivity
• •Simplicity

Best Practices

• •Lead with "Indulgence": Always frame the products as a luxurious treat. Use evocative and sensory language (e.g., "velvety cream," "enchanting scents," "silky smooth") to appeal to the desire for pampering.
• •Anchor in the Founder's Story: Regularly reference the origin story. It builds authenticity and trust, reminding customers that the brand was created to solve a real problem. Phrases like, "Born from a need for..." or "Crafted from experience..." can be powerful.
• •Emphasize the "How": Clearly explain the benefits of key ingredients like shea butter, avocado oil, and jojoba oil. This educates the consumer and reinforces the value and quality of the formulation.
• •Keep it Simple and Encouraging: Mirror the simplicity of the 2-step system in your language. The tone should always be supportive and encouraging, positioning the brand as a partner in the customer's self-care journey.
• •Maintain a Consistent Call to Action: End copy with empowering and indulgent calls to action that reflect the brand's core message. Instead of a simple "Shop Now," use phrases like "Indulge Your Skin," "Begin Your Ritual," or "Discover Your Glow."

Social Perception

Positive, effective for moisturizing and softening skin without greasiness, pleasant scents, luxurious feel. Perceived as a trustworthy solution for dry skin, with the founder's personal story adding credibility and a sense of shared experience.

Copy Examples

• •Goodnight, dryness. Good morning, radiance. Our 2-Step Overnight Deep Conditioning Body Treatment works while you sleep, transforming thirsty skin with a nourishing blend of avocado and jojoba oils. Wake up to skin that’s supple, smooth, and irresistibly soft.
• •More than just a moisturizer, it’s a ritual. Our fast-absorbing Body Oil and velvety Body Cream duo is your nightly invitation to indulge. Melt away the day and lock in lasting hydration for a glow that feels as good as it looks.
• •Tired of products that promise but don't deliver for your dry, sensitive skin? We were too. That's why we created a system that soothes, hydrates, and protects with gentle, natural ingredients. Experience the comfort your skin has been craving.
• •From a personal quest to a community of glow-getters. Our founder, Brandy, created Sweet Cheeks because she believed luxury skincare should also be effective for sensitive skin. Join us on this journey to self-love, one indulgent treatment at a time.
• •Elevate your self-care routine from standard to sublime. With enchanting scents and a formula that leaves your skin like velvet, Sweet Cheeks turns your bathroom into a private sanctuary. You deserve this moment.