Brand Tone

friendly, celebratory, and accommodating

Brand Values

• •Celebration
• •Quality Design
• •Customer Service
• •Personalization
• •Accessibility

Best Practices

• •Use Celebratory and Emotive Language: Employ words like "celebrate," "joy," "unforgettable," "special," and "beautiful" to reinforce the brand's focus on positive life events.
• •Maintain a Personal and Warm Voice: Sign off communications with a personal touch, like "Warm regards" or "Happy planning!" to maintain the friendly, small-business feel that customers appreciate.
• •Focus on Solutions and Ease: In product descriptions, highlight how easy the products are to use (e.g., "easy to edit," "instant download") to reassure customers and make the process feel stress-free.
• •Showcase Customer Creations: Encourage customers to share photos of their events using the brand's designs. This user-generated content provides powerful social proof and aligns with the value of celebrating memories.
• •Keep Visuals Sweet and Aspirational: Ensure all visuals as from product mockups to website imagery as are clean, vibrant, and reflect the "sugar-coated" aesthetic the brand name implies.

Social Perception

The brand is perceived as reliable, creative, and easy to work with. Reviewers frequently describe the designs as 'perfect' and 'beautiful,' reinforcing the brand's value proposition.

Copy Examples

• •From baby showers to 'I do,' we design the details that make your celebration unforgettable. Explore our custom backdrops and invitations.
• •Set the perfect tone for your special day. This digital invitation is easy to edit and ready to share, bringing a touch of boho chic to your guests' inboxes.
• •Planning a party? Let us help! We're busy creating beautiful designs Monday to Friday to make your next event sparkle. Send us your ideas!
• •Every great party starts with a beautiful invitation. What are you celebrating next? Let us help you share the joy! #PartyPlanning #CustomInvitations #EventDecor
• •Your Unforgettable Party Starts Here