Brand Tone

friendly, relatable, and family-oriented

Brand Values

• •Affordability
• •Family-Centric
• •Accessibility
• •Supporting Small Business

Best Practices

• •Always Write from Krista's Perspective
• •Keep it Simple and Clear
• •Highlight Affordability and Value
• •Engage with the Community
• •Tell a Story

Social Perception

Customers perceive the brand as trustworthy and personable, emphasizing affordability and a wide range of sizes. The owner's personal story builds connection and authenticity.

Copy Examples

• •Spill-proof style for your little one! Our new collection of play-ready outfits is here, because we know life with kids can get messy. Shop now and embrace the beautiful chaos!
• •From one busy mom to another, you deserve to feel great without breaking the bank. Check out our latest arrivals en trendy, comfy, and affordable styles just for you.
• •Family picture day? We've got you covered! Find adorable, coordinating outfits for you and the kids. Smile-worthy styles for the whole family are just a click away.
• •Did someone say 'add to cart'? Our new accessories have just dropped, and they're the perfect way to treat yourself. Go on, you've earned it!
• •Thank you for supporting our family's dream! Every purchase from Sweet B's helps us grow. We're so grateful to have you as part of our community.