Tono de Marca

Earthy, Mindful, and Artistic; gentle, personal, slightly spiritual, appreciative of nature and healing properties of stones, reflecting an individual artisan's voice.

Valores de Marca

• •Connection to Nature
• •Artisanal Craftsmanship
• •Mindfulness and Well-being
• •Authenticity

Mejores Prácticas

• •Lead with "Why": Always start copy, from product descriptions to social posts, with the inspiration or the feeling behind the piece its connection to nature or its healing properties before detailing the materials.
• •Use Sensory and Earthy Language: Incorporate words like "whispers," "radiant," "gentle," "earth," "sun," "flow," and "balance." This reinforces the brand's mindful and natural identity.
• •Tell the Story of the Stone: For each product, briefly explain the significance or perceived energy of the gemstone used. This adds value beyond the physical product and aligns with the brand's spiritual undertones.
• •Maintain a Personal, First-Person Voice: Use "I" and "my" where appropriate, especially on social media and in email marketing ("My latest creation," "Inspired by my walk in the woods"). This maintains the authentic, artisan-led feel.
• •Keep it Visually Cohesive: Ensure all photography and visual branding elements match the copy's tone. Use natural light, earthy backdrops, and a clean, minimalist aesthetic to complement the mindful and artistic language.

Percepción Social

High-quality, trustworthy artisan brand, valued for unique designs and personal touch; fosters community and trust through creator-led presence, leading to loyalty.

Ejemplos de Copy

• •Adorn yourself with the earth's whispers. Our new Peridot pendant, set in 14k gold-fill, is here to bring balance and peace to your day. Handcrafted just for you. Tap to shop.
• •A little piece of nature, delivered to you ✨
• •The 'Aurelia' Necklace: Wear the sun's energy. This piece features a radiant Citrine, known as the 'Merchant's Stone,' to enhance success and abundance. Paired with Green Aventurine for opportunity, it's more than a necklace it's a talisman for your journey. Each stone is hand-selected and mindfully wrapped in sterling silver, making your piece truly one-of-a-kind.
• •Handcrafted Jewelry for the Mindful Soul. Inspired by Nature, Made by Hand.
• •Tired of mass-produced jewelry? Find a piece that tells your story. At sweetbloom, we create one-of-a-kind gemstone jewelry that connects you with the earth. Discover our new collection.