Brand Tone

Natural & Authentic, Calming & Relaxing, Approachable & Friendly, Artisanal & Caring, Informative & Gentle

Brand Values

• •Natural Quality: Commitment to using natural ingredients, essential oils, and avoiding harsh chemicals.
• •Self-Care & Wellbeing: Promoting moments of relaxation, rejuvenation, and personal indulgence.
• •Handcrafted Excellence: Pride in the artisanal, small-batch nature of their products.
• •Customer Happiness: Implied through a desire to provide quality products that bring joy and relaxation.
• •Transparency: Openness about ingredients and the making process (seen in behind-the-scenes content).

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., natural, calming, friendly, artisanal) with examples of do's and don'ts for communication across all platforms.
• •Focus on "Feeling" and Benefits: Instead of just listing ingredients, describe the experience and the emotional/physical benefits the products offer (e.g., "melt away stress," "uplift your spirit," "cocoon yourself in comfort").
• •Use Authentic & Natural Language: Avoid overly corporate jargon or aggressive sales tactics. Let the language flow naturally, reflecting the handmade, caring nature of the brand. Words like "handcrafted," "natural," "pure," "gentle," "nourishing," and "invigorating" should be common.
• •Maintain Visual Consistency: Ensure that the language used in copy is complemented by visuals (photography, videography) that evoke the same feelings of natural beauty, calmness, and artisanal quality.
• •Engage Genuinely: When interacting with customers on social media or through customer service, maintain the established friendly, helpful, and caring tone. Personal touches can reinforce the small-business, handcrafted feel.

Social Perception

A provider of high-quality, natural, and fragrant bath and body products. A trustworthy small business with a passion for aromatherapy and handmade goods. A brand that encourages and facilitates self-care rituals. Appealing to individuals seeking natural alternatives for personal care and home fragrance. Potentially seen as a thoughtful gift option due to the artisanal nature and focus on relaxation.

Copy Examples

• •Unwind your day, naturally. ✨ Our handcrafted Lavender Dream Shower Steamers release calming essential oils to melt away stress and fill your shower with tranquility. Made with love and the purest ingredients, because your well-being is our priority. Tap to bring a little spa magic home. #SweetAirAromatics #NaturalRelaxation #ShowerSteamer #SelfCareSunday
• •Breathe In Bliss. Discover Handcrafted Aromatherapy for Your Mind, Body & Soul. Explore our natural soaps, invigorating shower steamers, and luxurious bath bombs.
• •Hello [Customer Name], get ready to invigorate your senses! Introducing our new Citrus Burst Body Scrub, handcrafted with organic sugar, nourishing shea butter, and a vibrant blend of sweet orange and grapefruit essential oils. Gently exfoliate and uplift your spirit, naturally. Click here to experience the zest!
• •Stirring up a little sunshine today! ☀️ Fresh batch of our 'Morning Dew' artisan soap, packed with skin-loving oils and the uplifting scent of bergamot and lemongrass. Each bar is a little piece of our heart, handcrafted for your daily dose of joy. What scents make you feel happy? #HandmadeSoap #ArtisanSoap #NaturalIngredients #SweetAirAromatics #BehindTheScenes
• •Create your sanctuary with our 'Cozy Evening' Soy Candle. Hand-poured with natural soy wax and a comforting blend of sandalwood and vanilla essential oils, this candle offers a clean, long-lasting burn. Perfect for quiet nights in, gentle reflections, or simply adding a touch of warm, inviting aroma to your space. Embrace the calm.