Brand Tone

Passionate, Knowledgeable, Premium, Customer-Centric, Modern, Respectful of Tradition

Brand Values

• •Passion
• •Quality
• •Expertise
• •Customer Experience
• •Accessibility
• •Community/Shared Enjoyment
• •Innovation & Aspiration

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Passionate, Knowledgeable, Premium, Customer-Centric, Respectful of Tradition) with examples of "do's and don'ts" for all writers.
• •Immerse in the Product & Culture: Ensure copywriters have a good understanding of cigars, the culture surrounding them, and the specific qualities of the products SweCigars offers. This allows for authentic and knowledgeable communication.
• •Prioritize Storytelling: Weave in the founders' passion, the heritage of the cigars, or the experience of enjoying a fine smoke. This connects with customers on an emotional level consistent with the brand's origins.
• •Balance Expertise with Accessibility: While showcasing knowledge, avoid overly technical jargon that might alienate newcomers. Explain terms or concepts where necessary, inviting everyone to appreciate the world of cigars. The "Cigarrakademin" is a good example of this.
• •Consistent Visual Language: Ensure that the premium and passionate tone of the copy is matched by high-quality, evocative imagery and a clean, sophisticated design across all platforms (website, social media, emails), as they currently do.

Social Perception

Positive, Trustworthy, Enthusiast-Focused, Ambitious & Growing

Copy Examples

• •Discover Your Perfect Smoke: Explore our curated collection of the world's finest cigars, handpicked by enthusiasts, for enthusiasts. Experience the SweCigars difference – where passion meets premium.
• •Unveiling the [Cigar Name]: A journey of complex flavors meticulously crafted for the discerning palate. From the rich, volcanic soils of [Origin] to your humidor, each draw tells a story of heritage and unparalleled quality. Elevate your moment.
• •Weekend ritual perfected. 🔥 The robust notes of the [Cigar Brand] beautifully complement a [Drink Pairing suggestion]. What are you enjoying tonight? Share your moment of luxury. #SweCigars #PremiumCigars #CigarLife #LuxurySmoke #WeekendIndulgence
• •Expertly Selected: New Arrivals & Our Founders' Top Picks This Month. At SweCigars, our passion runs deep. This month, our founders, Andreas, Christopher, and George, are thrilled to share their personal favorites, alongside an exclusive look at newly arrived gems that meet our exacting standards for quality and smoking pleasure. Explore the collection and let our expertise guide your next unforgettable cigar experience.
• •More than just a store, SweCigars is born from a shared passion among friends – a dedication to the art, tradition, and pure enjoyment of fine cigars. We're here to guide you, from the curious newcomer to the seasoned connoisseur, on a journey to discover exceptional smokes and elevate your everyday luxury.