Brand Tone

Irreverent, Humorous, Direct, No-BS, Empowering, Motivational, Authentic, Relatable, Sassy, Supportive, and Community-Focused

Brand Values

• •Authenticity
• •Humor as a Coping Mechanism
• •Empowerment
• •Self-Acceptance and Self-Care
• •Community
• •Resilience

Best Practices

• •Embrace the "Sweary" (Strategically): Don't shy away from the core concept. Use swear words authentically and humorously, not gratuitously. The "sweariness" should feel empowering and lighthearted, not aggressive or offensive for its own sake.
• •Keep it Real and Relatable: Use informal, direct language. Avoid corporate jargon. Share stories and sentiments that resonate with the everyday struggles and triumphs your audience faces.
• •Balance Edge with Positivity: While the tone is irreverent, the underlying message is one of empowerment, self-care, and motivation. Ensure the humor and edginess serve this positive purpose.
• •Foster Community and Support: Use inclusive language ("we," "us," "your fellow badasses"). Encourage interaction and let the supportive nature of the brand shine through, especially when addressing the crafting community or mentorship members.
• •Be Confident and Bold: The brand's voice is not timid. Copy should reflect confidence in its products and its unique approach to self-care and creativity. Use strong verbs and declarative sentences.

Social Perception

Fun, Unique, High Quality, Supportive, Creative, and Engaging

Copy Examples

• •Life's a bitch, but so are you (in the best f*cking way). Grab these cards and remind yourself daily that you've got this. #SwearyAndStrong
• •New tumbler drop! Because your coffee deserves a kick-ass cup as badass as you are. Hydrate like a damn champion. #TumblerSwag #SwearyKim
• •Tired of the BS? Ready to actually grow your damn craft business and have a laugh while doing it? Join the Sweary Kim Mentorship. No fluff, just real talk and skills that pay the bills (literally). #CraftBoss #NoBSBusiness
• •Sale alert, you magnificent bastards! Get your favorite sweary goodies at prices that won't make you curse (unless it's with joy). Stock up, bitches! #SwearySale #TreatYoSelf
• •Feeling overwhelmed? Tell the world to f*ck off for five minutes, grab your favorite Sweary Kim journal, and let that shit out. You're doing amazing, sweetie (and by sweetie, we mean badass). #RealSelfCare #SwearItOut