Brand Tone

Practical, reliable, and focused on automotive enthusiasts. Could also be seen as new and innovative due to its recent launch.

Brand Values

• •Quality
• •Reliability
• •Innovation
• •Customer satisfaction
• •Automotive passion

Best Practices

• •Focus on automotive accessories niche in copywriting
• •Differentiate the brand from other entities named 'Sway'
• •Highlight the establishment date (January 2021) to build trust or showcase experience.
• •Emphasize the functionality and benefits of the automotive accessories.
• •Maintain a consistent brand voice across all platforms (Shopify store, social media, etc.)

Social Perception

A new and potentially reliable source for automotive accessories. Needs to establish credibility and build a strong reputation within the automotive community.

Copy Examples

• •"Upgrade your ride with our premium automotive accessories, launched in 2021."
• •"Sway: Your go-to for top-quality car accessories."
• •"Drive in style and comfort. Shop our latest collection today!"
• •"Find the perfect accessory for your vehicle at Sway."
• •"Since 2021, providing top notch automotive accessories."