Brand Tone

aspirational, stylish, and professional, with a friendly and accessible approach

Brand Values

• •Style & Professionalism
• •Comfort & Functionality
• •Quality
• •Confidence & Empowerment
• •Inclusivity

Best Practices

• •Always Prioritize "Stylish Professionalism": Ensure copy balances fashion-forward language with the respect and seriousness appropriate for professional workwear. Avoid overly casual slang that might undermine the "professional" aspect.
• •Emphasize Benefits, Not Just Features: Instead of just saying "durable fabric," explain *why* that matters: "Durable fabric that keeps you looking polished through the busiest of days." Focus on how the scrubs make the wearer *feel* (e.g., confident, comfortable, stylish).
• •Use Positive and Empowering Language: Words like "elevate," "confidence," "stylish," "fabulous," "conquer," and "hero" can reinforce the aspirational and empowering aspect of the brand.
• •Maintain a Consistent Visual and Verbal Language on Social Media: Ensure that the captions, hashtags, and tone of responses on Instagram, Facebook, and TikTok align with the overall brand voice. While TikTok can be more trend-driven, the core message of stylish professionalism should remain.
• •Engage with Your Audience Authentically: When responding to comments or messages, maintain the friendly yet professional tone. Use user-generated content (with permission) to showcase real professionals enjoying Swankysets, reinforcing authenticity and community.

Social Perception

Customers and the public generally perceive Swankysets as a provider of modern, stylish, and high-quality workwear for beauty and healthcare professionals. The brand is seen as a way to "switch up your work uniform" and "turn up to work in style."

Copy Examples

• •Headline: Elevate Your Expertise. Look as Professional as You Feel. Body: Step into your day with Swankysets. Our luxurious scrubs are designed for the modern professional who values both style and function. Feel confident, comfortable, and chic – all shift long. #SwankySets #ProfessionalStyle #LuxuryScrubs
• •Social Media Post (Image: Professional wearing a vibrant Swankysets scrub set): Caption: Colour your confidence! 🌈 Our [Colour Name] Deluxe Set isn't just a uniform, it's a statement. Designed for durability, comfort, and a touch of swank. What colour makes you feel unstoppable at work? #WorkwearReimagined #ScrubLife #SalonStyle #SwankyAndProfessional
• •Product Description Snippet (for a new jumpsuit): Meet your new work wardrobe hero: The Swankysets All-Day Jumpsuit. Effortlessly stylish, incredibly comfortable, and packed with practical pockets. From your first client to your last, conquer your day with grace and confidence. Because who said uniforms can't be fabulous? #FunctionalFashion #BeautyPro #HealthcareHeroes #SwankyJumpsuit
• •Email Subject Line: Ready for a Workwear Upgrade? Discover Swankysets. Email Body Excerpt: Tired of boring, ill-fitting scrubs? At Swankysets, we believe your uniform should work as hard as you do, while making you look and feel fantastic. Explore our latest collection of stylish, comfortable, and professional scrubs, designed in the UK for professionals like you. [Link to Shop]
• •TikTok Video Concept Teaser Text: On-screen text: From basic to boss. ✨ Watch how @[UserWearingSwankysets] transforms their workday look with our new [Product Name]! #SwankysetsGlowUp #WorkUniformUpgrade #StylishScrubs #ComfortIsKey #ProFashion