Brand Tone

Evocative & Whimsical, Artistic & Refined, Personal & Passionate, Slightly Melancholic & Darkly Beautiful, Story-driven

Brand Values

• •Artistic Integrity & Quality
• •Narrative & Imagination
• •Connection with Nature & Folklore
• •Individuality & Unique Vision
• •Emotional Resonance

Best Practices

• •Embrace Evocative Language: Use descriptive adjectives and verbs that paint a picture and appeal to the senses and emotions (e.g., whispering, fleeting, ethereal, ancient, luminous).
• •Weave in Narrative Elements: Even in short descriptions, hint at a story or a deeper meaning behind the artwork. Ask questions that encourage viewers to engage their imagination.
• •Maintain a Personal Artist's Voice: Whether writing as the artist or about her work, let Helen Scheuerer's passion for folklore, nature, and beautifully melancholy worlds shine through. Use "I" or refer to her inspirations directly where appropriate.
• •Highlight Quality and Artistry: Subtly emphasize the craftsmanship of the prints, the detail in the originals, and the unique artistic vision.
• •Stay Consistent Across Platforms: Ensure the tone used on the website, in social media captions, email marketing, and any product descriptions aligns to create a cohesive and recognizable brand voice. If the art is whimsical and evocative, the language should mirror this, avoiding overly corporate or generic phrasing.

Social Perception

As an Extension of Helen Scheuerer's Creative World, High-Quality & Beautiful Artwork, Niche Appeal, Authentic & Artist-Driven, Positive (based on testimonials)

Copy Examples

• •Product Description (Art Print): Step into a world woven from twilight and ancient tales. This fine art print, 'The Fox's Secret,' captures a fleeting moment where the veil between worlds thins. Printed on archival paper, the intricate details and rich colours bring the whisper of the wild into your home. Let your imagination wander.
• •Social Media Post (Instagram - showcasing a new piece): Unveiling 'Moonpetal Stag.' Inspired by the quiet magic of a forest under a silver moon, this piece delves into the silent stories nature holds. What tales do you see in his gaze? Original artwork and prints coming soon to swanandmantis.com.au. #SwanAndMantisArt #HelenScheuererArt #FantasyArt #NatureIllustration #WhimsicalArt #StorytellingArt
• •About Us Snippet (for website or social bio): Swan & Mantis is the artistic realm of Helen Scheuerer, where the delicate meets the darkly beautiful. Each piece is a journey into folklore, dreamscapes, and the hidden narratives of the natural world. Discover art that whispers stories.
• •Email Newsletter Subject Line: New Arrivals: Art That Breathes Magic ✨
• •Promotional Ad Copy: Seeking art that speaks to your soul? Swan & Mantis offers unique prints and original works by Helen Scheuerer, blending ethereal beauty with a touch of enchanting melancholy. Adorn your walls with a story. Shop now.