Brand Tone

friendly, approachable, and body-positive

Brand Values

• •Ethical Production
• •Sustainability
• •Quality & Durability
• •Self-Expression & Confidence
• •Community
• •Made in USA (Partial)

Best Practices

• •Emphasize "Ethically Made" & "Sustainable": Consistently highlight the use of recycled/eco-friendly materials and ethical production in product descriptions, social media posts, and "About Us" sections. This reinforces core values.
• •Use Inclusive & Empowering Language: Focus on how the swimwear makes the wearer *feel* (e.g., confident, beautiful, comfortable) rather than just how it looks. Celebrate diverse body types.
• •Maintain a Friendly & Relatable Voice: Use a conversational tone. Ask questions, encourage user-generated content, and respond to comments and reviews in an approachable manner.
• •Incorporate Storytelling: Share the "mom and daughter duo" origin story and the passion behind the brand. This builds connection and authenticity.
• •Visually Align with Nostalgia & Nature: Ensure imagery (photos, videos) reflects the retro-inspired, beachy, and natural aesthetic. This visually reinforces the brand's vibe.

Social Perception

Customers generally perceive Swami's Swimwear very positively, mentioning the softness, comfort, high quality, flattering designs, ethical and sustainable practices, good customer service and cute and vibrant prints with a retro feel.

Copy Examples

• •Feel good, do good, look amazing. ✨ Our ethically crafted bikinis are made with love and recycled fabrics, so you can soak up the sun sustainably. #SwamisSwimwear #SustainableStyle
• •Vintage vibes & sunny skies ☀️ Rock that retro floral print and embrace your unique beauty. Our swimwear is designed to flatter and empower. #RetroSwim #SelfLoveJourney
• •From San Diego shores with love ❤️ Each Swami's piece is thoughtfully designed and ethically made, because we believe in conscious consumption and endless summers. #EthicalFashion #MadeWithCare
• •Adventure-ready and oh-so-comfy! Dive into your next escape with swimwear that moves with you and feels like a second skin. #ComfortAndStyle #BeachLife
• •Join the Swami's Swim Club! 🌊 It's more than just bikinis; it's a community celebrating self-expression, sustainability, and the joy of a perfect beach day. #SwamiTribe #MindfulLiving