Brand Tone

Trendy, confident, value-driven, casually stylish

Brand Values

• •Value & Affordability
• •Individuality & Style
• •Quality & Trust
• •Expert Curation

Best Practices

• •Lead with Curation: Emphasize that products are hand-picked, curated, or discovered. Use words like "Finds," "Curated," "Selected," and "Collection" to create a sense of exclusivity and expertise.
• •Balance "Swaggy" and "Steals": The copy should reflect both confidence and value. Use energetic, stylish language ("Vibe," "Statement Piece," "Elevate Your Look") but always connect it back to the unbeatable price ("Score," "Steal," "For Less").
• •Tell a Story: For vintage or unique items, write descriptions that hint at a history or inspire a future. Instead of "Red Scarf," try "The Perfect Scarf for Your Parisian Daydream." This adds perceived value beyond the material.
• •Leverage Social Proof: Use quotes and feedback from the highly-rated Etsy store on the main website to build trust. A simple, "'Truly a swaggy steal!' - Dena, Customer" can be very powerful.
• •Create a Unified Brand Voice: Ensure the confident, stylish, and value-driven tone is consistent across the website, product descriptions, emails, and any future social media. This will help differentiate the brand from unrelated entities and build a clear, trustworthy identity.

Social Perception

Polarized. Positive perception within the Etsy marketplace as highly reputable, reliable, and a source of quality, stylish products. Negative/Confused externally due to the name's association with unrelated ventures and potential mistaken identity.

Copy Examples

• •Style Isn't Bought. It's Found. Discover Your Next Favorite Piece—For a Price You Won't Believe.
• •More Than Retro. It's a Revival. Grab These Shades Before They're History Again.
• •Your Friends Will Ask Where You Got It. (Your Wallet Will Thank You.)
• •Tired of the same old trends? So are we. That's why we curate unique finds that tell a story. This vintage silk scarf just hit the shop. #SwaggySteals #VintageFinds #StyleSteal #NotFastFashion
• •Swaggy Steals was born from a simple idea: exceptional style shouldn't be exclusive. With over 15 years of sourcing unique accessories, we find the gems so you can claim the steals. Quality, character, and a price that feels like a secret—that's our promise.