Brand Tone

Heartfelt, personal, and celebratory, complemented by a professional and reassuring tone regarding quality and safety.

Brand Values

• •Originality and Personalization
• •Quality and Comfort
• •Emotional Connection
• •Customer-Centricity
• •Celebration of Tradition

Best Practices

• •Emphasize Emotional Storytelling: In all copy, focus on the emotions tied to parenthood and childhood milestones. Use words that evoke feelings of joy, love, and nostalgia.
• •Maintain a Warm and Personal Voice: Address the customer directly using "you" and "your." Share the brand's own story and the founder's passion to build a personal connection.
• •Highlight Quality and Care: Consistently mention the use of high-quality, safe materials like 100% cotton. This reinforces the brand's commitment to the well-being of its youngest customers.
• •Celebrate with Your Customers: Frame products around celebrations and special occasions. Use celebratory language and position the brand as a partner in making memories.
• •Be Reassuring and Trustworthy: In customer service interactions and FAQ sections, maintain a professional, helpful, and transparent tone to build and maintain customer trust.

Social Perception

Reliable source for high-quality, unique, and meaningful gifts, perceived as creative and distinct, with professional and swift service.

Copy Examples

• •That first smile, that tiny hand in yours... some moments are too precious for words. But they can be worn. Design a one-of-a-kind bodysuit that tells your baby's unique story. Made with 100% soft cotton for their delicate skin. Create a memory today with Swaggy.
• •His first big milestone deserves a truly special outfit. Our custom 'chalaka' sets are designed with love and tradition in mind, creating a beautiful keepsake for a day you'll always remember. Celebrate this special step in style.
• •Don't just give a gift, give a memory. From their first birthday to their third, our personalized shirts and bodysuits make for an unforgettable present. Let's celebrate your little one together!
• •We hope the little one loves their new Swaggy outfit! We believe every baby is a story waiting to be told, and we're so honored to be a small part of this chapter. Thank you for letting us share in your joy.
• •Looking for the perfect baby shower gift? Move beyond the registry and give something from the heart. Our personalized baby clothes are as unique as the little one on the way. #babyshower #newborngift #personalizedgifts