Brand Tone

Professional, Service-Oriented, and Assuring

Brand Values

• •Quality & Curation
• •Simplicity & Transparency
• •Partnership & Customization
• •Sustainability

Best Practices

• •Lead with the Solution, Not Just the Product: Frame copy around benefits like effortless, simplified, peace of mind, and we'll handle it.
• •Use the Language of Partnership: Employ words like partner, collaborate, and our team to reinforce Swag Bar as an extension of the client's team.
• •Emphasize Quality and Curation: Consistently use terms like premium, high-quality, curated, and vetted to differentiate the brand.
• •Incorporate "Assurance" Keywords: Build trust by using phrases like rest assured, on time, every time, and mentioning service guarantees.
• •Balance Professionalism with a Modern Edge: Maintain a professional tone while reflecting a modern, confident, and direct style, avoiding overly corporate jargon.

Social Perception

Overwhelmingly positive, centered on reliability, quality service, and solving complex logistical problems. Perceived as high-touch service providers offering premium, desirable products.

Copy Examples

• •Onboarding That Wows. Effortlessly. Your new hire welcome kit is their first tangible connection to your company culture. Let's make it unforgettable. Swag Bar delivers curated, high-quality welcome boxes that make employees feel valued from day one. We handle everything from design to fulfillment. You handle the welcome party.
• •Swag That Speaks to Your Brand. Service That Speaks to Your Needs. We loved partnering with [Client Name] to create a swag kit that was as innovative as their team. From custom notebooks to cozy branded hoodies, we made their vision a reality. Ready to unbox your brand's potential?
• •The one part of event planning you won't have to worry about. Get memorable, high-quality conference swag delivered on time, every time. Our team handles the design, sourcing, and logistics, so you can focus on creating an amazing event.
• •Client Appreciation, Simplified. Sending a thoughtful thank you shouldn't be a logistical nightmare. Our pre-set themed kits are curated with premium products your clients will actually use and love. Choose a theme, add your logo, and we'll handle the rest. It's that easy.
• •Corporate Gifting That Gives Back. Make a lasting impression on your clients and the planet. With every Swag Bar order, you're not just getting premium, curated gifts; you're supporting our mission to clean plastic from our world's waterways through our partnership with Ocean Blue Project. Choose swag you can feel good about.