Brand Tone

Empowering & Supportive, Educational & Informative, Science-Backed & Credible, Open & Destigmatizing, Caring & Empathetic, Positive & Lifestyle-Oriented

Brand Values

• •Women's Well-being
• •Scientific Validation
• •Safety & Purity
• •Accessibility
• •Innovation
• •Destigmatization & Education
• •Self-Care Empowerment

Best Practices

• •Prioritize Empathy and Empowerment: Always address the audience with understanding and respect. Frame solutions in a way that empowers them to take control of their well-being rather than focusing solely on the problem.
• •Maintain Scientific Credibility without Being Overly Clinical: Reference 'clinically proven,' 'gynecologist-approved,' and the science behind products, but explain benefits in clear, relatable language. Avoid overly technical jargon that could alienate the average consumer.
• •Be Open and Direct, Yet Gentle: Tackle sensitive topics head-on to destigmatize them, but always use gentle, reassuring, and positive language. The goal is to make women feel comfortable, not embarrassed.
• •Incorporate a Lifestyle and Well-being Focus: While the products address medical or quasi-medical conditions, connect their use to broader benefits like improved confidence, comfort, and the ability to live life more fully.
• •Use Consistent Terminology and Values-Driven Messaging: Regularly reinforce core brand values like 'hormone-free,' 'natural,' 'self-love,' and 'women's empowerment' in your copy. Create a brand lexicon for key terms to ensure uniformity.

Social Perception

Trusted Resource, Problem-Solver, Advocate for Women's Health, High Quality, Innovative, Mixed Reviews on Specific Product Attributes

Copy Examples

• •Headline: Reclaim Your Comfort. Rediscover Your Confidence. Body: Vaginal dryness is common, but it doesn't have to be your normal. VagiVital’s clinically proven, hormone-free AktivGel offers gentle, lasting relief. Live life, intimately, on your terms. #VagiVital #IntimateWellness #EmpoweredHealth
• •Headline: Science-Led Self-Care for Down There. Body: Your intimate health deserves solutions rooted in research. VagiVital products are developed by female scientists and gynecologist-approved, because we believe in care that’s both gentle and effective. #ScienceOfSelfcare #VaginalHealth #TrustedCare
• •Headline: Let's Talk About It. And Solve It. Body: It's time to speak openly about intimate health. From dryness to discomfort, VagiVital is here with hormone-free solutions and a supportive community. You’re not alone, and relief is possible. #BreakTheTaboo #WomensHealthMatters #VagiVitalSupport
• •Headline: Gentle. Effective. Hormone-Free. That’s the VagiVital Promise. Body: Experience daily comfort and intimate balance with our V Cleanser. pH-balanced, soap-free, and designed to moisturize while it cleanses. Because your body deserves the purest care. #GentleCare #HormoneFree #HealthyHabits
• •Headline: Know Your Body. Own Your Journey. Body: Navigating menopause or unsure about an infection? VagiVital’s easy-to-use self-tests provide quick, accurate insights in the privacy of your home, empowering you to take the next step. #IntimateHealthTests #EmpowermentThroughKnowledge #VagiVitalDiagnose