Brand Tone

Informative, functional, affordable, and slightly general, aiming for practicality and value.

Brand Values

• •Convenience
• •Functionality
• •Affordability/Value
• •Quality

Best Practices

• •Develop a persona for the ideal customer and write as if speaking directly to them.
• •Create a Brand Voice Chart/Guidelines: Document key tone words (e.g., energetic, practical, friendly, empowering), 'words we use,' and 'words we avoid.' Share this with anyone creating content.
• •Prioritize Benefit-Driven Language: Focus on how the product improves the customer's life (e.g., 'free your hands,' 'enhance your daily life,' 'stay ahead') rather than just listing features.
• •Ensure Consistency Across Platforms: While language might vary based on the specific context (e.g., website vs. social media vs. formal policy pages), the core personality and values conveyed through the language should remain consistent.
• •Listen and Adapt: Monitor customer comments, messages, and reviews (when available) to understand how they perceive the brand and what language resonates with them. Use this feedback to refine the brand voice over time.

Social Perception

A brand that offers affordable and practical everyday essentials, providing convenience and value for money. However, there's a potential for brand identity confusion due to the 'FitPocket' name and the broader product range.

Copy Examples

• •Your Pocket-Friendly Destination for Everyday Essentials
• •Free Your Hands & Pockets
• •Best value for your money
• •High-quality products
• •Enhance your daily life