Brand Tone

Friendly and Approachable, Relatable and Authentic, Enthusiastic and Positive, Helpful and Guiding, Southern Charm

Brand Values

• •Affordability
• •Quality
• •Inclusivity
• •Confidence and Empowerment
• •Customer Experience
• •Trendiness
• •Community/Local Support

Best Practices

• •Know Your "So Very Me" Voice: Always circle back to the core persona: friendly, approachable, slightly Southern, enthusiastic, and value-conscious. Before publishing, ask: "Does this sound like SVM Boutique?"
• •Use Relatable Language: Avoid overly formal or technical jargon. Opt for conversational words and phrases that resonate with your everyday customer. Incorporate emojis appropriately to add warmth and personality, especially on social media.
• •Highlight Value & Confidence: Consistently weave in the benefits of shopping at SVM – affordability, trendiness, quality, and how the clothes will make the customer feel (confident, beautiful, stylish).
• •Engage and Interact Authentically: Respond to comments and messages with the same friendly and helpful tone used in your primary posts. Personal touches go a long way.
• •Create a Simple Style Guide: Document key phrases (like "sweet friends," "gorgeous," "So Very Me"), a list of "do" and "don't" words/phrases, and general guidelines for tone across different platforms (e.g., slightly more playful on TikTok, still friendly but slightly more polished on website product descriptions). This ensures consistency even if multiple people are creating content.

Social Perception

Positive, Helpful and Stylish, Good Value, Engaging, Nashville Gem

Copy Examples

• •New Arrival Post (Instagram/Facebook): Hey gorgeous! ✨ Your new favorite outfit just landed at SVM Boutique! 😍 This [Describe item, e.g., flowy floral maxi dress] is perfect for [Occasion/Season] and designed to make you feel amazing – without emptying your wallet! 😉 Come say hi and find your 'So Very Me' style! #SVMboutique #TrendyAffordable #NashvilleFashion #NewArrival
• •Sale Announcement (Email/Social Media): Sweet friends, treat yourselves! 🎉 Our [Sale Name] is ON NOW! Get ready to snag those pieces you've been eyeing at prices you'll LOVE. Because feeling confident and stylish shouldn't cost a fortune. Shop link in bio – happy hauling! 🛍️ #SVMSale #BoutiqueDeals #AffordableStyle #SoVeryMe
• •TikTok Video Caption (Try-On Haul): Okay, y'all, OBSESSED is an understatement! 😍 Trying on some of our amazing new arrivals – comfy, cute, and totally budget-friendly! Which look is your fave? Let me know in the comments! 👇 #SVMTryOn #BoutiqueLife #RealStyle #NashvilleBoutique #AffordableFashionFinds
• •Website Homepage Banner: Feel confident, look fabulous, stay on budget. ✨ Discover trendy styles for every beautiful you. This is So Very Me. Shop SVM Boutique!
• •Customer Appreciation Post (Social Media): We just LOVE seeing you rock your SVM Boutique finds! 🥰 Tag us @svmboutique for a chance to be featured! Your style inspires us every day to keep bringing you affordable, confidence-boosting pieces. Thank you for being part of our amazing community! #SVMCommunity #CustomerLove #SoVeryMeStyle #ShopLocalNashville