Brand Tone

Exclusive, futuristic, and technical

Brand Values

• •Innovation and Technology
• •Handcrafted Quality
• •Design Uniqueness
• •Exclusivity

Best Practices

• •Prioritize Precision Over Persuasion: Use clear, concise, and technical language. Focus on what the product is (e.g., '3D-printed,' 'hand-polished,' 'Glossy Black finish') rather than on effusive, emotional descriptions. The design should speak for itself.
• •Maintain an Exclusive Lexicon: Use words like 'fabricate,' 'construct,' 'on-demand,' 'sculpture,' and 'form.' Avoid common, mainstream retail terms like 'cute,' 'trendy,' 'must-have,' or 'on sale.'
• •Emphasize the Process: Consistently mention the 'made-to-order' and '3D-printed' nature of the products. This is a key differentiator and a core value. Explain that this process takes time, reinforcing the idea of craftsmanship and exclusivity.
• •Speak to the Niche, Not the Masses: Write as if addressing a fellow designer, artist, or tech enthusiast. Assume the reader appreciates innovation and aesthetics and does not need to be convinced with generic marketing slogans.
• •Unify All Textual Communication: Ensure that the tone on the website, in policy documents (like the refund policy), and in any potential customer service emails is consistent. The professional, direct, and slightly detached tone should be present everywhere to build a cohesive and strong brand identity.

Social Perception

Neutral and unknown to the general public; perceived as high-concept, artistic, and exclusive by its niche audience.

Copy Examples

• •The Claw HandBag: An intersection of primal form and futuristic fabrication. Each piece is 3D printed on demand and hand-finished in Matte Black. A wearable sculpture for the modern era. Order yours to begin the creation.
• •Forget trends. Manufacture your identity. SVIELDA—Avant-garde accessories, printed for one.
• •Our process is as unique as our designs. SVIELDA utilizes advanced 3D printing and artisanal hand-finishing to create statement pieces for a discerning clientele. We invite you to explore a wholesale partnership and bring the future of design to your collection.
• •SVIELDA: Where Digital Craftsmanship Meets Wearable Art. Explore our collection of 3D-printed bags and jewels.
• •Welcome to the SVIELDA collective. You are now connected to a world of exclusive, made-to-order designs forged by technology and finished by hand. The future is not off-the-shelf. It's custom-built.