Brand Tone

Calm & Soothing, Trustworthy & Informative, Nature-Inspired & Pure, Quietly Luxurious/Premium, Caring & Mindful

Brand Values

• •Sustainability & Eco-Consciousness
• •Health & Well-being
• •Quality & Durability
• •Comfort & Natural Simplicity
• •Ethical Practices
• •Transparency

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in keywords and phrases that reflect core values like 'sustainable,' 'ethically sourced,' 'OEKO-TEX certified,' 'natural comfort,' 'eco-conscious,' and 'mindful living.'
• •Focus on Sensory Experience & Benefits: Use descriptive words that evoke the feeling of the bedding (e.g., 'silky-smooth,' 'breathable,' 'gentle,' 'cooling,' 'cozy') and clearly articulate the benefits for both the user (better sleep, healthier home) and the planet.
• •Maintain a Calm and Reassuring Voice: Avoid hype or overly aggressive sales language. The tone should be gentle, informative, and trustworthy, building confidence in the product's quality and ethical background.
• •Ensure Visual and Textual Harmony: All copy, from website text to social media captions, should align with the brand's visual aesthetic, which currently emphasizes clean, natural, and serene imagery.
• •Develop a Brand Lexicon: Create a list of approved terms and phrases (and perhaps those to avoid) to ensure everyone writing copy for the brand uses a consistent vocabulary that reinforces the desired tone and values. For example, consistently using 'long-staple cotton' or 'Lyocell fibers' and explaining their benefits reinforces quality and expertise.

Social Perception

Emerging Brand in Bedding, Positive Initial Customer Feedback (for bedding), Association with Quality Materials, Eco-Focused Appeal, Limited External Buzz (currently)

Copy Examples

• •Drift into deeper, more natural sleep. Our OEKO-TEX® certified Lyocell duvet covers are crafted from sustainable wood sources, offering breathable, cooling comfort that’s as gentle on the planet as it is on your skin. Sleep soundly, live consciously. #Wildnace #SustainableSleep #EcoLuxury #Bedding
• •Experience the pure embrace of our Signature Long-Staple Cotton sheets. Woven for a softness that deepens with every wash and OEKO-TEX® certified to be free from harmful substances, they’re the heart of a healthy, serene bedroom. Comes from nature, crafted with care, for your ultimate comfort.
• •Your Sanctuary Awaits: Discover the Wildnace Difference in Every Thread.
• •Sleep Pure. Live Well. Explore our collection of ethically sourced, OEKO-TEX® certified bedding.
• •Wildnace Bedding: Naturally soft. Sustainably made. OEKO-TEX® safe. Upgrade your sleep, nurture your world.