Brand Tone

Helpful and Comprehensive, Caring and Nurturing, Quality-Conscious, Approachable and Inclusive

Brand Values

• •Convenience
• •Quality and Trust
• •Family-Oriented
• •Support

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (helpful, caring, reassuring), key messaging pillars (convenience, quality, family), and "do's and don'ts" for language.
• •Emphasize "You" and "Your Baby": Focus the language on the parent and their child, addressing their needs, concerns, and aspirations directly. Use empathetic and understanding language.
• •Highlight Benefits, Not Just Features: Instead of just listing product specifications, explain how these features benefit the baby's comfort and safety, or make the parents' lives easier. For example, instead of "Lightweight aluminum frame," try "Effortless to maneuver and carry, so you can focus on enjoying time with your baby."
• •Maintain Clarity and Simplicity: New parents are often tired and looking for straightforward information. Avoid jargon and keep sentences clear and concise. Ensure all information is easy to understand and act upon.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is uniform and reflects the established brand voice. This builds trust and a recognizable brand personality.

Social Perception

Historically (around 2019), it was perceived as a notable Croatian online baby store, featured in local publications. The name "Sve za bebu" (Everything for the baby) is descriptive and clearly communicates its purpose, likely leading to a perception of being a specialized and comprehensive source for baby needs.

Copy Examples

• •Welcome to Sve za bebu – your loving partner in parenthood. Discover everything your little one needs, from their first car ride home to playful toddler years, all chosen with care.
• •Find the perfect ride for every adventure. Our curated collection of strollers offers safety, comfort, and style, making every outing with your baby a joy. Explore brands you trust, for moments you'll cherish.
• •Feeling overwhelmed by the baby checklist? We get it! At Sve za bebu, we're more than just a store; we're here to help you navigate early parenthood with confidence. Let's find the essentials together.
• •Bundle of Joy, Bundle of Savings! Get 15% off when you create your own 'Newborn Essentials' kit. Because preparing for baby should be exciting, not expensive. Love at first click, savings in every cart!
• •Growing soon! Sve za bebu is getting a little makeover to bring you an even better shopping experience. Be the first to know when we're back! Sign up for exclusive updates, launch day specials, and a little something for your little one.