Brand Tone

Helpful, Informative, Professional, Experienced, Accessible, Friendly, Quality-Focused

Brand Values

• •Quality: Offering high-quality plants and garden supplies.
• •Customer Focus/Service: Striving to provide good service, including home delivery and support.
• •Expertise: Demonstrating knowledge in plants and gardening.
• •Accessibility/Convenience: Providing easy ways to shop (online with home delivery, in-person visits).
• •Value for Money: Offering affordable products.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., helpful, expert, friendly), and specific language to use (and avoid). Share this guide with everyone who creates content.
• •Prioritize Customer Needs: Frame copy around how the products/services benefit the customer. Use "you" and "your" to speak directly to them, addressing their gardening aspirations and challenges.
• •Show, Don't Just Tell, Expertise: Instead of simply stating "we are experts," demonstrate it through informative blog posts, detailed product descriptions that explain care, and helpful tips within the copy.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website matches the tone on social media, in email newsletters, and in customer service interactions. This builds trust and a cohesive brand image.
• •Be Authentic and Approachable: While professional, avoid overly corporate or impersonal language. Let the passion for gardening shine through. Encourage interaction and make it easy for customers to ask questions.

Social Perception

Positive, Reliable, Knowledgeable, Community-Oriented (locally)

Copy Examples

• •Headline: Your Dream Garden, Delivered. Quality Plants & Expert Advice from Svedberga. Body: For over 15 years, Svedberga Plantskola has been helping gardeners across the Nordics bring their visions to life. Explore our extensive range of vibrant plants, premium soils, and essential gardening supplies – all delivered right to your door. Need guidance? Our experts are here to help you cultivate success!
• •Headline: Grow with Confidence. The Svedberga Quality Promise. Body: At Svedberga, we don't just sell plants; we nurture them. We're committed to providing top-quality, healthy specimens and the best garden supplies at prices that make your gardening dreams affordable. From robust hedging to delicate dahlias, start your planting journey with us.
• •Headline: More Than Just a Nursery. Your Partner in Green. Body: Whether you're a seasoned gardener or just starting out, Svedberga Plantskola offers everything you need. Visit our nursery in Allerum for inspiration, or shop conveniently online. With thousands of satisfied customers and millions of plants delivered, we're your trusted source for a thriving garden.
• •Headline: Healthy Soil, Happy Plants. Discover Svedberga's Premium Soil Blends. Body: Give your plants the best start with our specially formulated soils, including our popular Svedberga H-jord. As one of the Nordic's largest soil suppliers, we deliver quality right to your garden, making it easier than ever to create a fertile foundation for growth.
• •Headline: Expert Tips & Thriving Plants. Let Svedberga Guide Your Green Thumb. Body: Got gardening questions? Our blog is packed with advice, and our friendly team is always ready to assist. We believe everyone can have a beautiful garden, and we're here to supply the quality plants and know-how to make it happen. Explore our new arrivals today!