Brand Tone

Dark, Intense, Aggressive, Menacing, Visceral, Theatrical, Approachable, Humorous, Engaging, Relatable

Brand Values

• •Creativity & Innovation
• •Intensity & Energy
• •Authenticity & Artistic Expression
• •Fan Connection & Community
• •Thematic Storytelling & Immersion

Best Practices

• •Embrace the Duality: Balance the dark, intense, and aggressive language associated with the music and VOYD persona with occasional glimpses of the approachable, humorous side of Danny Howland, especially on platforms like Twitter or in more personal Instagram stories. This reflects the established brand identity.
• •Utilize Evocative, Thematic Language: Consistently use words and phrases that align with horror, medieval fantasy, the demonic, and the intense (e.g., "summon," "abyss," "inferno," "torment," "bedlam," "unearth," "otherworldly").
• •Maintain Visual-Verbal Cohesion: Ensure that the copy always complements the dark, often graphic, visual elements. The words should amplify the atmosphere created by the imagery.
• •Direct Calls to Action with an Edge: When prompting action (e.g., buy tickets, listen to a track, shop merch), frame it in a way that fits the brand's mystique (e.g., "Dare to listen?", "Secure your passage," "Embrace the darkness").
• •Know Your Audience and Platform: While the core tone remains, slightly adapt the intensity and style for different platforms. For instance, Twitter can be more casual and meme-focused, while official announcements and music descriptions might lean more into the darker, theatrical tone. Engage with fan slang and inside jokes where appropriate to foster community.

Social Perception

SVDDEN DEATH is perceived as a highly talented and innovative artist who delivers unique and intense experiences. He is recognized as a significant figure in dubstep/riddim, known for his distinctive sound and impactful live shows. The duality of his dark music and approachable personality is a significant point of connection.

Copy Examples

• •Descend into the abyss. VOYD summons a new inferno of sound. Dare to listen?
• •Experience the summoning. SVDDEN DEATH live – a maelstrom of bass and bedlam. Secure your passage.
• •Pledge your allegiance. The new [Item Name] has been unearthed. Embrace the darkness. Shop now – if you dare.
• •Plotting world domination by day, meme lord by night. 🤘 What are you summoning this weekend?
• •SVDDEN DEATH: Purveyor of sonic torment and architect of VOYD. Enter a realm of heavy bass and dark fantasy.