Brand Tone

Whimsical & Charming, Nostalgic & Classic, Friendly & Heartwarming, Joyful & Happy, Innocent & Gentle

Brand Values

• •Happiness & Joy: Making people happy and recalling the joy of childhood is a stated life purpose of the creator.
• •Friendship & Connection: Themes of friendship are central to the characters and their interactions.
• •Nostalgia & Enduring Appeal: The brand cherishes its long history and the timeless quality of its art.
• •Quality & Artistry: Emphasis on Suzy Spafford's original, hand-drawn illustrations. Products for the store are printed in the USA.
• •Simplicity & Whimsy: Celebrating the simple joys and the imaginative world of the characters.
• •Legacy: Preserving the legacy of the creations for devoted followers.

Best Practices

• •Embrace Whimsical Language: Use gentle, playful, and imaginative words. Think "delightful," "charming," "merry," "giggle," "sunshine," "adventure."
• •Focus on Feelings: Connect with emotions like joy, warmth, comfort, nostalgia, and friendship. Copy should evoke a smile or a fond memory.
• •Reference Characters and Setting: Weave in names like Witzy, Suzy Ducken, and places like Duckport to immerse the audience in the Suzy's Zoo world.
• •Keep it Positive and Gentle: Avoid overly aggressive sales language or anything that feels jarring or out of character with the brand's innocent appeal.
• •Highlight Heritage and Quality: Subtly remind customers of the brand's long history and the care put into the artwork and products (e.g., "classic characters," "timeless illustrations," "printed in the USA").

Social Perception

Beloved & Cherished, High-Quality Artwork, Associated with Childhood & Warmth, Collectible, Trustworthy (for current store)

Copy Examples

• •Homepage Welcome: "Step back into the sweet world of Duckport! Suzy's Zoo Store is your official home for delightful greeting cards, charming calendars, and timeless stationery featuring your favorite characters. Let's share a little happiness, printed with love in the USA."
• •Product Description (Calendar): "Spend every month with Suzy Ducken, Witzy, and all their friends! Our 2026 Calendar brings a year of whimsical adventures and heartwarming moments straight from Duckport to your home. A perfect nostalgic gift or a joyful treat for yourself."
• •Social Media Post (Facebook - promoting new cards): "Hello, dear friends! 💌 Freshly picked from Duckport, our newest collection of greeting cards has arrived at Suzy's Zoo Store. Perfect for sending a warm hug, a cheerful hello, or simply sharing a smile. Which classic character brightens your day?"
• •Email Subject Line (for a sale): "A Little Bit of Sunshine from Suzy's Zoo Store! ☀️ Special Savings Inside!"
• •About Us Snippet (for the store): "For over 50 years, Suzy Spafford's heartwarming characters have sparked joy. At Suzy's Zoo Store, we proudly continue that tradition, offering beautifully crafted stationery and gifts that celebrate friendship, nostalgia, and the simple, happy moments in life."