Brand Tone

Aspirational yet Accessible, Friendly and Engaging, Enthusiastic and Trendy, Community-Oriented, Promotional

Brand Values

• •Affordability & Value
• •Fashion-consciousness & Style
• •Inclusivity
• •Customer Focus
• •Canadian Heritage
• •Empowerment
• •Community Engagement & Social Responsibility

Best Practices

• •Be "Accessibly Aspirational": Use language that is positive, uplifting, and showcases style, but always tie it back to affordability and real-life wearability. Avoid overly exclusive or high-fashion jargon.
• •Maintain a Friendly & Engaging Voice: Incorporate emojis where appropriate (especially on social media), ask questions to encourage interaction, and use a conversational, approachable style. Address the customer directly ("you," "your").
• •Emphasize Value & Trends: Clearly communicate promotional offers and highlight how the clothing aligns with current fashion trends, making style accessible. Use words like "latest," "hottest," "new," "now."
• •Showcase Canadian Identity & Community Values (Authentically): Weave in mentions of being proudly Canadian where relevant. When discussing community initiatives, ensure the tone is genuine and focuses on impact rather than just brand promotion.
• •Address a Modern, Multi-Faceted Woman: Acknowledge the different roles women play (professional, student, mother, etc.) and highlight the versatility of the clothing for "every mood, every moment, and every look." Ensure messaging reflects empowerment and inclusivity.

Social Perception

Recognizable Canadian Brand, Go-to for Affordable Trends, Hit or Miss on Quality & Service, Improving Image through Community Focus, Strong In-Store vs. Weaker Online Experience

Copy Examples

• •Headline (New Collection): "Hello Gorgeous! ✨ Your new season style upgrade just landed. Discover fresh looks that feel as good as they look (without breaking the bank!). #SuzyShier #NewCollection"
• •Instagram Caption (Workwear): "Boss moves start with the perfect outfit. Power through your week in chic, comfy workwear that means business. Shop the looks you love, for less! #SuzyStyle #WorkwearWednesday"
• •Email Subject Line (Sale): "🚨 Trend Alert! 🚨 Up to 50% OFF the styles you’ve been eyeing. Don't miss out!"
• •Facebook Post (Weekend Style): "Weekend vibes loading! 😎 From brunch dates to relaxing strolls, find your perfect casual-cool ensemble at Suzy Shier. What are your weekend plans? Tell us below! 👇 #SuzyCasual #WeekendReady"
• •Product Description Snippet (Dress): "Turn heads in this stunning floral midi dress! Designed to flatter every curve, it's your go-to for making any occasion special. Effortlessly chic and surprisingly affordable – that's the Suzy promise. 💖"