Brand Tone

Aspirational yet Accessible, Friendly and Engaging, Confident and Empowering, Trendy and Knowledgeable

Brand Values

• •Self-Expression: Encouraging women to express their individuality through fashion.
• •Confidence: Providing clothing that helps women feel self-assured and empowered.
• •Quality: Offering well-made garments that last.
• •Customer-Centricity: Prioritizing customer satisfaction through excellent service and a positive shopping experience.
• •Inclusivity: Striving to offer styles that appeal to a diverse range of women and body types

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone, personality traits, preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, challenges, language, and what resonates with them. Tailor your tone to connect authentically.
• •Be Consistent Across All Channels: Whether it's a tweet, an email, a product description, or a customer service reply, the brand's voice should be recognizable and consistent.
• •Tell Your Brand Story: Weave your brand's mission, values, and unique selling propositions into your copy in a way that reflects your established tone. This builds connection and loyalty.
• •Review and Refine: Regularly audit your copy across different platforms to ensure it aligns with your brand voice. Get feedback and be willing to make adjustments as your brand evolves or as you learn more about your audience.

Social Perception

Positive: Viewed as a go-to source for trendy yet wearable fashion. Customers appreciate the blend of unique pieces and everyday staples. Community-Oriented: Fosters a sense of community among its shoppers through social media engagement and featuring customer photos. Trustworthy: Seen as reliable in terms of product quality and customer service.

Copy Examples

• •Instagram Post (New Arrival): Stop scrolling, start styling! ✨ Our new 'City Bloom' midi dress has just landed, and it’s everything your spring wardrobe has been dreaming of. Effortlessly chic, endlessly versatile. Tap to shop and let your style blossom! #AuraApparel #NewCollection #SpringFashion #OOTDInspo
• •Email Subject Line (Sale): Your Closet Called, It Wants These 😉 Up to 40% Off!
• •Product Description (Knit Sweater): Wrap yourself in pure comfort and effortless style with our 'Cozy Embrace' knit sweater. Crafted from the softest blend, this piece isn't just about warmth; it's about feeling fabulous, whether you're curled up with a book or conquering a chilly day out. The relaxed fit and timeless cable-knit design make it a versatile hero you’ll reach for season after season. Pair it with your favorite jeans for a classic look, or layer it over a slip dress for a touch of modern romance. Feel good, look incredible. #AuraStyle #KnitwearLove #EffortlessChic
• •Website Banner (Brand Statement): Aura Apparel: Dress How You Want to Feel. Discover curated collections that celebrate your unique style and empower your confidence, every day.
• •Facebook Ad (Targeting young professionals): Elevate your 9-to-5 (and beyond!). Discover chic, versatile pieces at Aura Apparel that take you from boardroom brilliance to after-work adventures with confidence. Shop smart, stylish workwear that works as hard as you do. Link in bio to explore! #WorkWearStyle #FashionForSuccess #AuraApparel