Brand Tone

artistic, sophisticated, and mindful

Brand Values

• •Artistic Integrity and Craftsmanship
• •Versatility and Diversity
• •Inspiration from Nature and Humanity
• •Sustainability and Local Economy

Best Practices

• •Emphasize Storytelling: Every piece of copy should tell a story, whether it's about the inspiration behind a collection, the crafting process, or the brand's values.
• •Use Artistic and Evocative Language: Employ descriptive and sophisticated language that reflects the artistic nature of the products. Words like "sculptural", "organic", "handcrafted", and "artisanal" reinforce the brand's identity.
• •Maintain a Personal and Authentic Voice: Continue to communicate in a way that feels personal and direct, as if the artist herself is speaking to the customer. This builds a stronger connection with the audience.
• •Highlight Sustainability and Local Production: Consistently mention the brand's commitment to sustainability and local craftsmanship. This appeals to a growing segment of consumers who prioritize ethical production.
• •Be Visually Driven: Ensure that the copy always complements the strong visual identity of the brand. The text should enhance the perception of the products as works of art.

Social Perception

An emerging artist-led brand, authentic and focused on high-quality, unique design. Perceived by an audience interested in art, design, and handcrafted jewelry, who value sustainability and supporting independent artists, fostering a community built on shared aesthetic and ethical values.

Copy Examples

• •Introducing 'Organic Forms': A collection where nature's imperfections are celebrated in sculptural silver and gold. Each piece is a wearable work of art, handcrafted to connect you to the natural world.
• •From a simple sketch to a finished piece, every SUUIT creation is a journey of artistic exploration. We believe in the beauty of the handmade and the story each object tells. #ArtisanJewelry #SlowMade #SculpturalDesign
• •SUUIT is more than a brand; it's the creative universe of artist Luisa Chillida. It ’s a space where art and decorative objects coexist, each telling a story of inspiration drawn from nature, humanity, and the beauty of the imperfect.
• •We're committed to creating pieces that are not only beautiful but also kind to our planet. By working with local artisans and using sustainable materials, we ensure that every SUUIT object is crafted with care and consciousness.
• •Discover a piece that speaks to you. Our latest collection of sculptural jewelry is now available. Find the unique design that complements your personal style and values.