Brand Tone

Natural & Healthy, Sophisticated & Premium, Caring & Gentle, Trustworthy & Transparent, Pleasure-Positive & Empowering, Understated & Discreet

Brand Values

• •Health & Wellness: Prioritizing body-safe, natural ingredients and formulations that support intimate health (e.g., paraben-free, glycerin-free, pH balanced).
• •Quality & Efficacy: Commitment to high-performing products that are long-lasting and feel luxurious.
• •Natural & Sustainable: Using plant-sourced, eco-certified ingredients and biodegradable packaging.
• •Ethical Practices: Sourcing ingredients responsibly and supporting organic farming.
• •Customer-Centricity: Addressing specific customer needs like sensitivity, menopausal dryness, and different types of sexual activity.
• •Discretion & Comfort: Providing products that enhance intimacy smoothly and without being obtrusive.

Best Practices

• •Emphasize Natural & Safe Ingredients: Always highlight the use of plant-based, eco-certified, paraben-free, and glycerin-free ingredients. Use terms like "gentle," "soothing," "hypoallergenic," and "pH-balanced."
• •Adopt a Sophisticated & Caring Voice: Use language that is elegant, reassuring, and respectful. Avoid crude or overly clinical terms. Focus on benefits like "comfort," "pleasure," "hydration," and "well-being."
• •Be Informative & Transparent: Clearly explain the benefits of different formulas (Luxe, Rich, Flavored) and their key ingredients. Mention ethical sourcing and eco-friendly practices where applicable.
• •Maintain a Pleasure-Positive Stance: Frame the product as an enhancement to intimacy and personal comfort. Use inviting and positive language that empowers users to embrace their sexual wellness.
• •Be Understated and Trustworthy: Reflect the "Sutil" (subtle) nature of the brand. Focus on the product's seamless integration into intimate experiences and its reliability. Build trust by referencing positive reviews or professional recommendations when appropriate.

Social Perception

Sutil Lube is generally perceived very positively by its users and reviewers. It is seen as a high-quality, effective, and reliable brand of personal lubricant. Customers appreciate its natural ingredient profile and suitability for sensitive skin, often citing it as a solution after negative experiences with other lubes. The brand is considered trustworthy due to its transparency about ingredients and focus on health. It's often recommended in sexual wellness communities and by some health professionals. The "Made in Canada" aspect is sometimes highlighted positively. The main products, Luxe and Rich, are well-regarded for their distinct properties catering to different preferences and needs.

Copy Examples

• •Headline: Rediscover Intimacy, Naturally. Body: Sutil Lube is crafted with the finest plant-based, eco-certified ingredients because your well-being is our priority. Experience luxurious, long-lasting comfort that feels like your own natural moisture, only better. Gentle, pH-balanced, and always free from harsh chemicals.
• •Headline: The Art of Sutil Pleasure. Body: Elevate your moments with Sutil. Our premium water-based lubricants are designed to be a seductive whisper, enhancing sensation without intrusion. Whether you choose the light touch of Luxe or the plush cushioning of Rich, indulge in a smoother, more natural experience.
• •Headline: Sensitive Skin? Meet Your Perfect Match. Body: Tired of irritation? Sutil Lube is formulated for you. Glycerin-free, paraben-free, and made with soothing botanicals like lotus root and oat beta-glucan, our lubricants provide gentle, lasting hydration. Recommended by those who know, loved by those who've tried.
• •Headline: Consciously Crafted for Your Comfort. Body: At Sutil, we believe in kindness—to your body and the planet. Our lubricants feature sustainably sourced, Eco-Certified ingredients and come in biodegradable tubes. Experience the difference that ethical, high-quality intimate care can make.
• •Headline: More Than Just Lube. It's Sutil Care. Body: From enhancing playful moments to providing soothing relief during menopause, Sutil offers a range of pH-balanced formulas to meet your unique needs. Discover our Luxe, Rich, and delicately flavored options for a truly personalized approach to intimate wellness.