Brand Tone

professional, reliable, and traditional

Brand Values

• •Quality and Freshness
• •Tradition and Heritage
• •Customer Service and Partnership
• •Value
• •Accessibility

Best Practices

• •Always lean into the "family-run, 20+ years of experience" angle. It builds trust and differentiates the brand from newer, trend-focused bakeries.
• •Consistently use words like "fresh," "handcrafted," "daily-baked," and "never frozen" to reinforce the commitment to quality.
• •When targeting wholesale clients, keep the language clear, professional, and service-oriented. Highlight the benefits to their business (e.g., great margins, repeat customers).
• •For the direct-to-consumer "Coffee Shop Cakes" brand, use a slightly warmer, more inviting tone that speaks to the comfort and nostalgia of enjoying a cafe-quality cake at home.
• •In visual content (Instagram, TikTok), the cakes should be the hero. Use clean, high-quality photography. The copy should support the product by telling a small story about its quality, ingredients, or popularity, rather than focusing on fleeting social media trends.

Social Perception

The general public perception of Sutherlands Cakes is positive, with customers frequently praising the quality and taste of the products. Reviews highlight the "fresh and delicious cakes," "excellent service," and a "true home-baked taste." Specific items like the sponge tower with buttercream filling are noted favorites. The brand is seen as a reliable and cherished local institution, described by some as a "discovery of the century." The Google rating stands at a solid 4.2 out of 5, reinforcing this positive perception. They are recognized as a key supplier in the Scottish food service industry.

Copy Examples

• •For over 20 years, our family has supplied Scotland's best cafes with fresh, handcrafted cakes. Let us be the partner you can rely on. From traditional traybakes to classic sponge cakes, our creations guarantee a smile with every slice. Contact Sutherlands Cakes today for our wholesale price list and bring our tradition of quality to your customers.
• •A classic that never disappoints: our Pineapple Tarts. Freshly baked and full of flavour, they're the perfect treat for any cafe counter. It's this dedication to simple, quality baking that has made us a Glasgow favourite for two decades. #SutherlandsCakes #WholesaleBakery #GlasgowFood #ScottishBaker #TraditionalCakes
• •Ever wished you could take home that delicious cake from your favourite coffee shop? Now you can. We're the family bakers who have been supplying them for years. Welcome to Coffee Shop Cakes, bringing our handcrafted goodness directly from our bakery to your home. No queue required.
• •Make your next corporate event memorable with personalized treats from Sutherlands Cakes. Our delicious, handcrafted cupcakes and cakes can feature your company logo—the perfect way to celebrate your team or impress clients. Stand out from the crowd with a taste of Glasgow tradition.
• •Two decades, one family, and countless cakes. At Sutherlands, we believe in doing things the right way—fresh ingredients, traditional recipes, and a passion for baking that you can taste in every bite. Thank you for making us a part of your daily coffee break for over 20 years.