Tono de Marca

empowering, accessible, and expert

Valores de Marca

• •Empowerment and Self-Esteem
• •Inclusivity
• •Entrepreneurship
• •Authenticity

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should reinforce the core message of confidence and self-esteem. Use strong, positive language that uplifts the customer.
• •Maintain the Founder's Voice: Since the brand is deeply connected to its founder, the copy should reflect her expert yet approachable and encouraging personality. Writing in the first person ("My tip for you...") can enhance this connection.
• •Speak Directly to the Niche: Always keep the target audience—style-conscious, often Spanish-speaking, plus-size women—in mind. Use culturally relevant references where appropriate and continue creating bilingual content to serve the full community.
• •Go Beyond the Product: Frame content around solving problems and providing value, not just selling clothes. Offer styling tips, advice on dressing for specific occasions, and content about self-care and confidence to build a community, not just a customer base.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are uniform across the website, all social media platforms, and email marketing. This creates a cohesive and trustworthy brand experience for the consumer.

Percepción Social

Public perception appears to be closely tied to the founder and her mission. The brand is perceived as a go-to resource for plus-size fashion within the Hispanic community. The long-standing presence since 2013 and events like SUstyleXpo suggest a loyal following. While direct customer reviews are sparse in the search results, the brand's active social media engagement and community-focused events indicate a positive relationship with its audience. The business uses tools like Yotpo for loyalty and referral programs, suggesting a focus on customer retention.

Ejemplos de Copy

• •Stop waiting for the 'perfect moment' to wear the perfect dress. Your confidence is your best accessory, and this piece is just here to complement it. Effortless, vibrant, and designed for every curve. Tap to shop the look and remember: style has no size. #SuStyle #ModaPlus #ConfianzaTotal
• •Hi [Name], Ready to conquer the week in style? We believe that what you wear is a form of self-expression. This week, we're inspired by bold prints and classic silhouettes that work for a business meeting or a weekend brunch. Discover our curated picks, chosen to make you feel as amazing as you are. Because you deserve it.
• •Beyond Fashion. A Movement. | Join the community of women who are redefining style on their own terms. Shop our collections and embrace your power.
• •At Su-style.com, we get it. Founded by stylist Suzanne Ujaque, we offer fashion that celebrates you. From expert styling advice to curated collections for sizes 12 and up, we're here to help you build a wardrobe you love. Shop now and discover a style that's authentically yours.
• •Break the rules. Wear what makes you happy. #StyleHasNoSize #PlusSizeFashion #Autoestima