Brand Tone

Inviting and Friendly, Ethical and Conscious, Creative and Experiential, Community-Oriented, Passionate

Brand Values

• •Sustainability
• •Ethical Practices
• •Customer Experience
• •Quality and Uniqueness
• •Community Support
• •Leaving a Better World

Best Practices

• •Emphasize "Feel-Good" and "Guilt-Free": Consistently use language that reflects the positive and ethical shopping experience the brand aims to provide. Words like "joyful," "conscious," "mindful," and "uplifting" can be incorporated.
• •Highlight the "Why": Share the founder's story and the mission of leaving a better world. This adds authenticity and connects with customers on a deeper level. Frame product descriptions and social posts around the values of sustainability and ethical production.
• •Focus on Experience and Creation: Whether it's the Scent Lounge or the curated products, emphasize the unique, hands-on, and personal aspects of what the boutique offers. Use descriptive language that evokes senses and emotions related to creating and discovering.
• •Be Welcoming and Inclusive: Maintain a friendly, approachable, and informative tone across all communications, mirroring the praised in-store experience. Address customers directly and invite engagement.
• •Showcase Community and Craftsmanship: Regularly feature the stories of local artisans whose products are stocked, and highlight participation in community events. This reinforces the values of supporting local and celebrating craftsmanship.

Social Perception

Positive and Unique, Engaging and Fun, High Quality and Ethical, Friendly and Knowledgeable, Community-Focused

Copy Examples

• •Headline: "Craft Your Signature Scent. Create a Memory." Body: "Step into our Scent Lounge and let your creativity bloom. Blend exquisite essential oils to design a candle that's uniquely yours. More than a candle, it’s an experience to cherish. Book your spot today!" Call to Action: Visit Us | Book a Workshop
• •Headline: "Gifts That Feel Good, Inside and Out." Body: "Discover thoughtfully curated treasures at Sustain Boutique + Chandlery. From sustainable fashion to handcrafted home décor, every piece tells a story of ethical sourcing and conscious living. Shop with purpose, gift with love." Call to Action: Explore Our Collections | Learn Our Story
• •Headline: "Your Cozy Corner of Newburyport." Body: "Experience the warmth of our boutique, a haven for unique finds and heartfelt connections. We're passionate about bringing you beautiful, sustainable products that are kind to you and the world. Come say hello!" Call to Action: Find Us | What's New
• •Headline: "More Than Shopping, It's a Shared Passion." Body: "Join a community that values sustainability, creativity, and ethical choices. At Sustain Boutique + Chandlery, we’re founded on the dream of a better world, one beautiful, handcrafted item at a time. Be part of the movement." Call to Action: Our Mission | Get Involved
• •Headline: "Unleash Your Inner Artisan." Body: "Looking for a unique outing? Our candle-making workshops are a delightful way to spend an afternoon with friends or family. Create, laugh, and take home a beautiful, custom-scented candle made by you!" Call to Action: Book a Candle Making Session | See Workshop Schedule