Tono de Marca

Relatable, encouraging, direct, no-nonsense, aspirational yet accessible, and community-oriented.

Valores de Marca

• •Imperfect Sustainability
• •Quality and Durability
• •Practicality
• •Honesty and Transparency
• •Conscious Consumerism

Mejores Prácticas

• •Embrace the 'BLAH' - Keep it Real: Always lean into the brand's core concept of 'imperfect sustainability.' Acknowledge that being perfectly eco-friendly is hard. Use self-aware humor and a down-to-earth tone to connect with an audience tired of unrealistic standards.
• •Talk Benefits, Not Just Features: Instead of just saying a product is 'eco-friendly,' explain the practical benefit. For the razor, this means a 'smoother shave' and a 'beautiful bathroom accessory.' For the brand, it means making sustainability 'easy and simple.'
• •Use Direct, Simple, and Slightly Edgy Language: Stick to the 'no-nonsense' value. Use short sentences, common words, and the occasional mild curse word (like in the tagline) where appropriate for the channel to maintain an authentic and direct voice. Avoid complex jargon.
• •Focus on 'Small Swaps': Frame the call-to-action around making small, easy changes rather than a massive lifestyle overhaul. This aligns with the core value of accessibility and encourages customers to start their journey without feeling overwhelmed.
• •Champion the Community: Continue to feature and tag other New Zealand eco-brands in social media content. This reinforces the value of community over competition and positions SustainaBLAH as a trusted curator of a sustainable lifestyle, not just a seller of its own products.

Percepción Social

Perceived as authentic, offering high-quality products, effectively communicating its mission of 'progress, not perfection,' and seen as a trusted retailer.

Ejemplos de Copy

• •Tired of plastic razors that are more 'meh' than 'marvelous'? We get it. Make the switch to something that looks as good as it shaves. Our safety razors are here to give you a ridiculously smooth shave without the plastic waste. No big lectures, just a better shave. It’s that simple. #SustainaBLAH #NoNonsense
• •Say goodbye to the panda eyes and the single-use wipes. Our ultra-soft reusable cotton rounds are your new best friend for washing the day away. Just use, wash, and repeat. Because saving the planet should be part of your self-care routine, not a chore. Good for your skin, great for your conscience.
• •Sustainability without the sermon. Just good, reusable stuff you'll actually love to use.
• •Feeling a bit 'blah' about your plastic footprint?
• •Let's be real: going zero-waste overnight is a tall order. But swapping your plastic toothbrush for a bamboo one? Easy. At SustainaBLAH, we focus on the small wins that make a big difference. Shop our collection of no-nonsense, everyday essentials and start your perfectly imperfect sustainable journey today.