Tono de Marca

Aspirational, community-focused, and encouraging. It aims to inspire athletes to perform at their best while fostering a sense of connection and camaraderie. The language is positive and supportive, and adapts to be more casual on platforms like TikTok while maintaining focus on quality and comfort.

Valores de Marca

• •Performance
• •Sustainability
• •Community
• •Quality & Comfort
• •Inclusivity and Empowerment

Mejores Prácticas

• •Lead with "Performance" and "Sustainability": These are your two primary pillars. Every piece of copy should ideally connect to one or both of these core values. Whether it's the moisture-wicking properties of bamboo or the durability needed for a tough match, keep these benefits at the forefront.
• •Emphasize Community and Connection: Use language that fosters a sense of belonging. Mention local clubs, feature local athletes, and use words like "community," "team," and "together." This reinforces the brand's identity as a supportive local entity.
• •Use an Aspirational and Encouraging Tone: Frame your messaging around empowerment and achieving one's best. Use active, powerful verbs and positive language. Avoid overly technical jargon and focus on the feeling and the outcome of using the products.
• •Highlight Material Benefits Concretely: Don't just say "sustainable." Explain what that means—"crafted from natural bamboo fibers," "eco-friendly," "breathable," and "moisture-wicking." This educates the consumer and substantiates your claims.
• •Adapt the Tone for the Platform, Not the Values: While the tone may become more casual on TikTok than on the official website, the core values of performance, community, and sustainability must remain consistent. The expression changes, but the message stays the same.

Percepción Social

The public perception of Suss X Active is overwhelmingly positive. Customers value the quality and comfort of the products. The brand is seen as a genuine supporter of the local sports scene, particularly tennis in Western Australia. Its focus on sustainability is a key differentiator that resonates with environmentally conscious consumers, positioning the brand as more than just an apparel company, but a contributor to the local sports ecosystem.

Ejemplos de Copy

• •Power in every stitch. Grace in every move. Our bamboo-blend gear is designed to empower your game, just like it does for [Player's Name]. Feel the difference that sustainable performance makes. #SussXActive #EmpowerHer #TennisAustralia
• •From the courts of Perth, for the players of Perth. Suss X Active was born from a love of the game. We're proud to support the Hensman Park and UWA tennis teams and even prouder to offer you gear that’s built for performance and our planet. Shop local. Play global. #PerthTennis #SupportLocal #SustainableSportswear
• •That 'wearing-nothing' feeling, but make it stylish. Our lightweight hoodie is your perfect court-side companion. So comfy, you'll forget you have it on. 😉 #Activewear #TennisStyle #ComfortFirst
• •Elevate Your Game. Respect The Planet. Introducing the new Suss X Active collection, crafted from our signature sustainable bamboo fabric. Experience unparalleled comfort and peak performance. Shop Now.
• •Inspired by the court, designed for your life. Our activewear seamlessly blends high-performance functionality with everyday style. Discover tennis-inspired apparel that keeps up with you, on and off the court. #TennisFashion #Athleisure #SussXActive