Brand Tone

Authentic & Transparent, Community-Focused & Local, Down-to-Earth & Approachable, Passionate & Proud, Health-Conscious & Quality-Driven

Brand Values

• •Sustainability
• •Quality
• •Local Community Support
• •Transparency
• •Health & Natural Products
• •Innovation & Adaptability

Best Practices

• •Emphasize "Local" and "Community": Always highlight the Pennsylvania roots, support for local farmers, and regional partnerships. Use terms like "Pennsylvania grown," "local harvest," "our neighbors."
• •Be Transparent and Honest: Clearly explain processes (like "cold-pressed," "non-GMO," "full-circle manufacturing"). Don't shy away from explaining choices, like the current use of recyclable plastic bottles while researching alternatives.
• •Use Warm, Approachable Language: Write as if you're talking to a neighbor or a friend. Avoid overly technical jargon unless explaining a key benefit in simple terms. Keep the tone friendly, genuine, and down-to-earth.
• •Showcase Sustainability Naturally: Integrate sustainability messages authentically, not as an add-on. Talk about how it’s part of the company’s DNA, from sourcing to production to community initiatives like biodiesel.
• •Focus on Quality and Health Benefits (Simply): Highlight the natural, wholesome aspects of the products – cold-pressed, non-GMO, rich in good fats – without making unsubstantiated health claims. Connect quality to the careful, local process.

Social Perception

A trusted local producer, Environmentally responsible, Community-centric, Provider of healthy alternatives

Copy Examples

• •Headline: Taste the Local Difference. Pure Goodness, Pennsylvania Grown. Body: At Susquehanna Mills, we don’t just make cooking oils; we cultivate community. From sunflower fields kissed by the Pennsylvania sun to your kitchen, our cold-pressed oils are crafted with care, supporting local farmers every step of the way. It’s more than oil, it’s a bottle of local, sustainable, awesome.
• •Headline: Good for You, Good for the Earth. That’s the Susquehanna Mills Promise. Body: We believe what’s good for your table should also be good for our planet. That’s why we cold-press our non-GMO seeds right here in Muncy and turn yesterday's cooking oil into tomorrow's biodiesel. Healthy, sustainable, and honestly made – that’s the taste of home.
• •Headline: From Our Family Farm to Your Family Table. Body: As a family-owned business, we pour our heart into every bottle. Susquehanna Mills brings you the wholesome, natural flavors of locally sourced, cold-pressed oils. Perfect for your everyday meals, because we believe in real ingredients for real families.
• •Headline: Fueling a Greener Community, One Bottle at a Time. Body: Our commitment goes beyond delicious, healthy oils. With our Full Circle manufacturing, we’re turning waste into wonder, powering local farms with biodiesel made from recycled cooking oil. Choose Susquehanna Mills and join us in supporting a sustainable future for Pennsylvania.
• •Headline: Simply Pressed, Simply Delicious. The Natural Choice for Your Kitchen. Body: Why choose Susquehanna Mills? Because pure and simple is always better. Our oils are mechanically pressed from non-GMO seeds, locking in natural flavor and vital nutrients. No harsh chemicals, just the pure, awesome taste of nature’s best.