Brand Tone

Educational & Informative, Authentic & Transparent, Community-Oriented & Local, Professional & Trustworthy, Passionate & Committed

Brand Values

• •Quality
• •Transparency
• •Sustainability
• •Localism & Community Support
• •Education & Advocacy
• •Family & Heritage

Best Practices

• •Prioritize Education: Consistently share knowledge about hemp, CBD, its benefits, and your specific processes. This reinforces expertise and builds trust.
• •Emphasize Local Roots & Community: Regularly highlight your Pennsylvania origin, connection to local agriculture, and community involvement. This resonates with customers seeking authentic, local products.
• •Maintain Transparency in All Communications: Be open about your farming practices, extraction methods, and provide easy access to lab results. This builds credibility and addresses consumer demand for trustworthy CBD sources.
• •Showcase the "Family-Owned" Aspect: Let the personal story and dedication of being a family-operated business shine through. This adds a layer of authenticity and relatability.
• •Use Natural & Authentic Imagery: Ensure visuals (photos, videos) align with the natural, farm-to-product narrative. Images of the farm, plants, and the local Pennsylvania landscape can reinforce brand values.

Social Perception

Trusted Local Producer, High-Quality Products, Knowledgeable & Passionate, Community-Focused

Copy Examples

• •Headline: From Our Pennsylvania Fields to Your Home: Experience True Seed-to-Sale CBD. Body: At Susquehanna Hemp Co., we believe in transparency and quality you can trust. As a family-owned Pennsylvania cultivator and extractor, we oversee every step, ensuring our full-spectrum CBD products are pure, potent, and locally grown with sustainable practices. Discover the difference dedication makes.
• •Social Media Post (Image: Lush hemp field or product with farm in background): Caption: Rooted in Pennsylvania soil, crafted with care. 🌱 We’re more than just hemp; we’re a commitment to our community, to sustainable farming, and to providing you with the highest quality CBD. Learn about our journey from seed to your wellness at susquehannahempco.com. #SusquehannaHemp #PennsylvaniaProud #SeedToSale #FamilyFarmed #CBDWellness
• •Product Description Snippet (for a Hemp Oil): Our Full-Spectrum Hemp Oil is a testament to nature's power, cultivated and extracted right here in Pennsylvania. We meticulously manage every stage, from selecting the finest CBD-rich genetics to gentle extraction, ensuring you receive a product rich in beneficial cannabinoids and terpenes. Lab-tested for your peace of mind.
• •"About Us" Excerpt: Founded after the 2018 Farm Bill, Susquehanna Hemp Company was born from a passion for the potential of industrial hemp. We’re not just farmers and extractors; we’re innovators dedicated to building a sustainable hemp infrastructure in Pennsylvania, from fiber to grain to therapeutic CBD. We believe in honest products and educating our community every step of the way.
• •Email Newsletter Subject: Quality You Can Trace: Inside Susquehanna Hemp Co.'s Promise Body Snippet: This month, we’re taking you behind the scenes! Learn how our family’s dedication to sustainable farming and transparent, seed-to-sale processes ensures every Susquehanna Hemp Co. product meets the highest standards of purity and effectiveness. We’re proud to be your local Pennsylvania source for trusted CBD.