Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Inspiring, Authentic

Brand Values

• •Customer Centricity
• •Style with Comfort
• •Community
• •Curated Quality

Best Practices

• •Continue Using "My Girls" (Mis Chicas): This signature phrase is a cornerstone of the brand's community feel. Keep using it across all channels to maintain that personal, friendly connection.
• •Prioritize Storytelling in Captions: Instead of just describing an item, tell a story about it. Where would you wear it? How does it make you feel? Connect the product to an experience or emotion.
• •Show, Don't Just Tell: Continue creating dynamic video content (Reels, TikToks) that shows how the clothes move and how they can be styled in real life. This authenticity is more powerful than static images.
• •Engage Like a Friend: When replying to comments and messages, maintain the warm, enthusiastic, and helpful tone. Answer questions thoroughly and thank customers personally for their orders and feedback.
• •Weave Values into Copy: Explicitly mention comfort, versatility, and feeling "unique" in product descriptions and posts. This reinforces the brand's core values and helps customers understand what makes 'suspirovintage' special.

Social Perception

Customers perceive the brand as a Trusted Retailer, Fashionable & Unique, and Personal and Relatable.

Copy Examples

• •Girls, we couldn't wait to show you this gem! ✨ This embroidered dress is pure magic: comfortable, super flattering, and perfect for those days when you want to feel special without overcomplicating things. Can you already picture yourself in it? Discover it on the website before it flies off the shelves. #suspirovintagelook #comfortabledress #newarrivals
• •Your new adventure companion. This lightweight parka is that piece that solves any outfit dilemma. Combine it with your favorite jeans for an afternoon coffee or over a dress for a night out. Its fabric is so comfortable you won't want to take it off, and its cut will make you feel incredible. Because for us, comfort and style always go hand in hand.
• •Alert for my girls: What just arrived will make you fall in love!
• •Comfortable looks, lots of style. Feel unique every day.
• •*(Video shows owner holding up a basic top and a statement skirt)* Voiceover: 'Don't know what to wear? I'll give you an idea! Grab a basic we all have, like this knit t-shirt. Now, add this satin skirt we just received. Look how amazing it is! We add some sneakers and... done! A comfortable and super trendy outfit in less than a minute. Do you like it?' Caption: Outfit ideas for my girls! ✨ #suspirovintagelook #easyfashion #suspirovintage