Brand Tone

Dark, nostalgic, and mysterious, evoking a sense of 'dark, dangerous beauty' with a retro, vintage feel. It possesses an artistic seriousness while playfully embracing cult and niche interests, using evocative and atmospheric language.

Brand Values

• •Artistic Integrity
• •Nostalgia
• •Feminine Power
• •Quality and Exclusivity
• •Community Engagement

Best Practices

• •Embrace the Dark and Mysterious: Use evocative and atmospheric language. Words like "shadows," "midnight," "haunting," "secrets," and "macabre" reinforce the brand's aesthetic.
• •Harness Nostalgia: Reference specific decades (50s, 60s, 70s, 80s), film genres (horror, giallo), and artistic movements (vintage comics) to connect with the target audience's interests.
• •Celebrate the Feminine and Formidable: Highlight the strength, mystery, and danger of the female figures in the artwork through your descriptions.
• •Maintain a Professional, Artistic Voice: While the themes are dark, the tone should remain professional and focused on the art. The copy should reflect the quality and collectibility of the products.
• •Engage with the Niche: Use hashtags and language that are specific to the horror, comic, and retro subcultures to foster a sense of community and speak directly to your audience.

Social Perception

Perceived as a niche and highly specialized art brand for fans of horror, gothic, and retro aesthetics. It holds a professional and respected standing within its subculture due to collaborations with established publishers and bands. The brand identity is authentic and closely tied to the artist, serving a dedicated fanbase.

Copy Examples

• •From the shadows of the silver screen, she emerges. 'Last Night in Soho,' a tribute to the intoxicating glamour and chilling secrets of a bygone era. Own a piece of the mystery. Limited edition prints now available.
• •Wear your darkness. Our new collection of apparel features iconic designs for those who find beauty in the macabre. Wrap yourself in the art of Suspiria Land.
• •Whispers from a forgotten time. Inspired by vintage horror comics and the haunting melodies of a midnight drive. What stories does this piece tell you? #SuspiriaLand #DarkArt #RetroHorror
• •A new nightmare has been unleashed... Greetings, fiends. A new collection of original art has just materialized in the shop. Explore the darkness before it vanishes.
• •Meet the artist behind the darkness. Suspiria will be at [Convention Name], Booth [#]. Come for the art, stay for the nightmares. Exclusive prints and signings available all weekend.