Brand Tone

Friendly and Approachable, Cheerful and Optimistic, Caring and Heartfelt, Simple and Clean

Brand Values

• •Personalization and Uniqueness
• •Joy and Simplicity
• •Quality and Care
• •Customer Enthusiasm and Dedication
• •Creating Special Memories

Best Practices

• •Use Warm and Positive Language: Incorporate words like "joy," "smile," "cherish," "special," "heartfelt," "love," and "celebrate" to maintain a cheerful and caring tone.
• •Emphasize Personalization and Uniqueness: Consistently highlight the ability to customize and create one-of-a-kind gifts, making the recipient feel special.
• •Keep it Simple and Clear: Reflect the brand's "clean and simple" design aesthetic in the copy. Avoid overly complex jargon or lengthy sentences. Make the message easy to understand and engaging.
• •Speak Directly to the Customer's Emotions: Connect with the joy of giving and receiving thoughtful presents. Focus on the emotional impact of a personalized gift.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions where appropriate and maintain a conversational style that feels welcoming and genuine.

Social Perception

Positive and Endearing, Original and Creative, High Degree of Customization, Good for Special Occasions, Responsive and Kind Service

Copy Examples

• •Headline: Make Their Day Unforgettable. Personalized Treasures by Susiko. Body: From First Communions to that special teacher's thank you, create a gift that speaks from the heart. Design unique, joyful keepsakes they'll cherish forever. Explore Susiko today!
• •Headline: Little Details, Big Smiles. That's the Susiko Way. Body: Looking for a gift that’s as unique as they are? Our personalized stationery, mugs, and more are designed with love and a sprinkle of joy. Start creating your special something!
• •Headline: Celebrate Life’s Moments with a Touch of Susiko. Body: Every occasion deserves a special touch. Personalize beautiful gifts that capture memories and spread happiness. What will you create?
• •Headline: Designed by You, Adored by Them. Susiko Personalized Gifts. Body: It’s more than just a gift; it’s a memory in the making. With our easy-to-use design tools, you can craft the perfect, heartfelt present in minutes. Let's make someone smile!
• •Headline: Gifts Made with Love, Just For Them. Discover Susiko. Body: We believe the best gifts are personal. That's why we pour our hearts into helping you create charming, one-of-a-kind items for everyone you care about. Find your inspiration at Susiko.